Business Model Transformation Framework

Marketing isn't just what it used to be. In today's world, a growing number of companies are doing business in countries worldwide, and that means a lot more challenges for professional marketers. If you're planning on expanding your company in the global marketplace, you need to stay informed on current trends in international marketing in order to pick and choose which would be most reliable on your company. Here then, are a couple of those trends plus some basic information regarding each one of these.

Social media. One with the best tools for today's professional marketers could be summed up in 2 words: social media marketing. No longer just a tool for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram plus more are an undeniably common way to market and advertise your services worldwide. The power of social websites being a marketing strategy is evidenced from the major league firms that now utilize it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and others can verify the fact that social media remains an amazingly effective avenue for marketing products and services around the world.

Video advertising. Live video streaming is a feature that has been ever more popular among social networks. Using live video streaming for international marketing and advertising efforts is very effective because of its capacity to give consumers and potential prospects the chance to experience a "real-time" event no matter where these are in the world. Several companies have found live streaming becoming a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness relating to the business and its customers, greatly enhancing loyalty on the brand by the participants and allowing the viewers to supply live testimonials regarding the service or product.

AI (Artificial Intelligence). International companies are currently exploring the power of AI to better track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just recently, a very time-consuming and challenging list of statistics which was typically only available the largest, most profitable companies that have the manpower required to collect and analyze the outcome. But due to AI, this sort of information has decided to be from the grasp of marketers doing work for just about any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers towards the practice of employing the popularity of other brands to improve the reputation and success of your own. The fast-food industry supplies a good example of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants that are clustered together within a short distance of just one another report markedly higher sales compared to those in isolated locations. This may sound counterintuitive, but the fact is that many different fast-food restaurants located from the same few blocks provide the consumer using a great variety of choices and boost the likelihood that shoppers will eradicate you can eat. Professional marketers project that cross-sector international marketing will become more commonplace with this coming year, including an increase in strategic partnerships to get a better level of success for anyone involved. Marketing is, undeniably, not just what it was once. The facts are that our digital age provides marketing professionals with additional opportunities than any other time. Although each one of these trends are crucial to keep in mind, keep in mind that the key aspect of any international advertising campaign is something far more basic: you must manage to effectively contact consumers and customers far away. And that will mean employing the services of the experienced, professional translator. The first step inside your international marketing efforts can take place today by contacting a reputable translation company and seeking the translator that matches your business's needs.

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