Business Model Transformation Case Studies

Marketing isn't just what it was previously. In today's world, more and more companies are going to do business in countries around the globe, knowning that means a greater number of challenges for professional marketers. If you're planning on expanding your small business in the global marketplace, it is critical to stay informed on current trends in international marketing to help you select which will be most effective to your company. Here then, are some of those trends plus some basic specifics of each one.

Social media. One with the most beneficial tools for today's professional marketers may be summed up in 2 words: social websites. No longer just a tool for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram and more are now an undeniably common method to market and market your services and products worldwide. The power of social media as being a marketing tool is evidenced through the major league companies that now apply it with impressive results: brands like Nike, Starbucks, Pampers, NASA, Denny's and many more can confirm the fact that social media continues to be an amazingly effective avenue for marketing services and products world wide.

Video advertising. Live video streaming is often a feature that is increasingly popular among social support systems. Using live video streaming for international advertising and marketing efforts is very effective for the power to give consumers and prospective customers the opportunity to experience a "real-time" event no matter where they are on the planet. Several companies have discovered live streaming to be a particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness relating to the business and its customers, greatly enhancing loyalty on the brand by the participants and allowing the viewers to provide live testimonials concerning the product or service.

AI (Artificial Intelligence). International companies are still exploring the power of AI to better track and analyze consumer shopping behaviors in countries around the globe. This type of information was, until recently, an exceptionally time-consuming and challenging list of statistics that's typically only reserved for the biggest, most profitable companies which have the manpower forced to collect and analyze the outcome. But because of AI, this kind of information will quickly be within the grasp of marketers doing work for almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice employing the buzz of other brands to raise the reputation and success of your own. The fast-food industry supplies a good demonstration of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants which can be clustered together in a short distance of just one another report markedly higher sales than these in additional isolated locations. This may sound counterintuitive, though the fact is that many different fast-food restaurants located inside same few blocks supply the consumer using a huge assortment of choices and raise the likelihood that shoppers will stop to nibble on. Professional marketers project that cross-sector international marketing will end up more commonplace within this coming year, including an increase in strategic partnerships to get a better degree of success for all those involved. Marketing is, undeniably, not what it really had been. The truth is that our digital age provides marketing professionals with additional opportunities than previously. Although every one of these trends are important to keep in mind, remember that the key part of any international advertising campaign is something a lot more basic: you have to have the ability to effectively contact consumers and customers far away. And that will mean employing the services of the experienced, professional translator. The first step with your international marketing efforts can take place today by contacting a good translation company and choosing the translator that is best suited for your company's needs.

At MI Translations, our dedication to our customers will be as unwavering as our dedication to providing accurate, precise translation service. We have been able to distinguish ourselves as a consequence of our team and also the processes we employ to guide our work.