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Marketing isn't what it really used to be. In today's world, more and more companies do business in countries all over the world, knowning that means more challenges for professional marketers. If you're planning on expanding your business to the global marketplace, it is critical to stay informed on current trends in international marketing so that you can pick and choose which could be most beneficial for your company. Here then, are a couple of those trends and a few basic information about each one.

Social media. One in the most effective tools for today's professional marketers may be summed up by 50 percent words: social media marketing. No longer just a power tool for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram plus much more have become an undeniably common method to market and advertise your products worldwide. The power of social media like a marketing tool is evidenced from the major league firms that now utilize it with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny's and more can confirm the truth that social networking continues to be an unexpectedly effective avenue for marketing services and products around the globe.

Video advertising. Live video streaming can be a feature that is popular among internet sites. Using live video streaming for international marketing and advertising efforts is very effective for the capability to give consumers and customers the opportunity experience a "real-time" event regardless of where these are on this planet. Several companies have realized live streaming to be a particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation generates a unique connectedness involving the business and its customers, greatly enhancing loyalty on the brand by the participants and allowing the viewers to supply live testimonials concerning the service or product.

AI (Artificial Intelligence). International companies are currently checking out the power of AI to more effectively track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just lately, an extremely time-consuming and challenging group of statistics which was typically only available to the biggest, most profitable companies which have the manpower necessary to collect and analyze the final results. But due to AI, this sort of information will quickly be within the grasp of marketers employed by virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice employing the popularity of other brands to boost the reputation and success of your personal. The fast-food industry offers a good example of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants which are clustered together within a short distance of one another report markedly higher sales than those in additional isolated locations. This may sound counterintuitive, however the truth is that several different fast-food restaurants located from the same few blocks supply the consumer with a huge assortment of choices and improve the likelihood that shoppers will eradicate you can eat. Professional marketers project that cross-sector international marketing will end up more commonplace on this coming year, including an increase in strategic partnerships to get a better amount of success for all those involved. Marketing is, undoubtedly, not exactly what it had been. The fact is that our digital age provides marketing professionals with an increase of opportunities than previously. Although all these trends are very important to make note of, do not forget that the key part of any international advertising campaign is one area much more basic: you should manage to effectively communicate with consumers and customers in other countries. And that will mean employing the services associated with an experienced, professional translator. The first step with your international marketing efforts can take place today by contacting a professional translation company and finding the translator that best suits your organization's needs.

At MI Translations, our dedication to our customers will be as unwavering as our dedication to providing accurate, precise translation company. We have been able to distinguish ourselves as a consequence of our team and also the processes we employ to guide our work.