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Marketing isn't exactly what it used to be. In today's world, a growing number of companies are doing business in countries around the world, knowning that means a lot more challenges for professional marketers. If you're planning on expanding your organization to the global marketplace, it's important to stay informed on current trends in international marketing so you can choose which will be best on your company. Here then, are some of those trends and some basic specifics of each.

Social media. One with the most reliable tools for today's professional marketers might be summed up by 50 percent words: social media. No longer just something for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram and much more have become an undeniably common approach to market and advertise your products and services worldwide. The power of social media as a marketing device is evidenced from the major league businesses that now put it to use with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and many more can confirm the belief that social networking continues to be an incredibly effective avenue for marketing products and services around the globe.

Video advertising. Live video streaming is really a feature that has been more popular then ever among social networking sites. Using live video streaming for international advertising and marketing efforts is very effective for the capability to give consumers and prospective customers the ability to experience a "real-time" event irrespective of where these are on earth. Several companies are finding live streaming to become particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness relating to the business and it is customers, greatly enhancing loyalty to the brand by the participants and allowing the viewers to provide live testimonials regarding the product or service.

AI (Artificial Intelligence). International companies are currently studying the power of AI to more efficiently track and analyze consumer shopping behaviors in countries around the world. This type of information was, until recently, an incredibly time-consuming and challenging list of statistics that has been typically only restricted to the greatest, most profitable companies which had the manpower needed to collect and analyze the outcome. But due to AI, such a information will quickly be inside the grasp of marketers employed by every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice employing very good of other brands to raise the reputation and success of your family. The fast-food industry gives a good example of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants which might be clustered together within a short distance of one another report markedly higher sales than those in isolated locations. This may sound counterintuitive, nevertheless the fact is that several different fast-food restaurants located within the same few blocks supply the consumer using a great variety of choices and boost the likelihood that shoppers will eradicate to nibble on. Professional marketers project that cross-sector international marketing will end up more commonplace within this coming year, including an increase in strategic partnerships to realize a larger a higher level success for anyone involved. Marketing is, undoubtedly, not just what it used to be. The truth is that our digital age provides marketing professionals with more opportunities than in the past. Although all these trends are very important to be aware of, remember that the main element of any international advertising campaign is a thing much more basic: you must be capable of effectively speak with consumers and customers in other countries. And that will mean employing the services of the experienced, professional translator. The first step inside your international marketing efforts can take place today by contacting a good translation company and seeking the translator that is best suited for your company's needs.

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