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Marketing isn't what it was previously. In today's world, increasingly more companies are performing business in countries around the globe, understanding that means more challenges for professional marketers. If you're planning on expanding your business in to the global marketplace, it's important to stay informed on current trends in international marketing so that you can pick and choose which will be most beneficial on your company. Here then, are a few of those trends and a few basic specifics of each one of these.

Social media. One in the best tools for today's professional marketers could be summed up by 50 % words: social media. No longer just a tool for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram plus much more are an undeniably common approach to market and market your products and services worldwide. The power of social websites as a marketing device is evidenced from the major league companies that now put it to use with impressive results: brands like Nike, Starbucks, Pampers, NASA, Denny's and more can attest to the belief that social media marketing is still an incredibly effective avenue for marketing products world wide.

Video advertising. Live video streaming can be a feature that is popular among internet sites. Using live video streaming for international advertising and marketing efforts is especially effective due to the power to give consumers and customers the opportunity experience a "real-time" event irrespective of where they are on earth. Several companies are finding live streaming to become particularly useful method to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness relating to the business as well as customers, greatly enhancing loyalty on the brand for the participants and allowing the viewers to deliver live testimonials about the product or service.

AI (Artificial Intelligence). International companies are currently exploring the power of AI to more efficiently track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just recently, an incredibly time-consuming and challenging pair of statistics that has been typically only reserved for the most important, most profitable companies which had the manpower necessary to collect and analyze the outcome. But as a result of AI, this type of information will quickly be inside the grasp of marketers being employed by almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice employing the recognition of other brands to improve the reputation and success of your own. The fast-food industry provides a good instance of cross-sector marketing at its most rudimentry level. Studies have shown that fast-food restaurants which can be clustered together in just a short distance of one another report markedly higher sales than those in isolated locations. This may sound counterintuitive, nevertheless the truth is that many different fast-food restaurants located from the same few blocks give you the consumer having a tremendous variety of choices and increase the likelihood that shoppers stop to nibble on. Professional marketers project that cross-sector international marketing will become more commonplace within this coming year, including an increase in strategic partnerships to achieve a greater amount of success for those involved. Marketing is, undoubtedly, not what it was previously. The fact is that our digital age provides marketing professionals with additional opportunities than previously. Although all these trends are essential to be aware of, remember that the key element of any international marketing strategy is something considerably more basic: you should manage to effectively contact consumers and customers abroad. And that will mean employing the services of an experienced, professional translator. The first step within your international marketing efforts can take place today by contacting an established translation company and locating the translator that is best suited for your business's needs.

At MI Translations, our commitment to our customers is as unwavering as our dedication to providing accurate, precise translation services. We have been able to distinguish ourselves because of all of us as well as the processes we employ to help our work.