Platform Business Model History

Marketing isn't exactly what it was once. In today's world, more and more companies are going to do business in countries around the globe, knowning that means a large number of challenges for professional marketers. If you're planning on expanding your organization in the global marketplace, you need to stay informed on current trends in international marketing to help you pick and choose which could be most effective for the company. Here then, are a couple of those trends plus some basic details about each one of these.

Social media. One with the most beneficial tools for today's professional marketers might be summed up in two words: social networking. No longer just an instrument for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram and more have become an undeniably common approach to market and promote your services and products worldwide. The power of social websites like a marketing strategy is evidenced from the major league businesses that now utilize it with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and others can confirm the fact that social media marketing remains an incredibly effective avenue for marketing services and products around the globe.

Video advertising. Live video streaming can be a feature that has been popular among social networking sites. Using live video streaming for international marketing and advertising efforts is specially effective due to the ability to give consumers and customers the ability to experience a "real-time" event irrespective of where they're on this planet. Several companies have discovered live streaming to be a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness relating to the business and its customers, greatly enhancing loyalty on the brand on the part of the participants and allowing the viewers to offer live testimonials in regards to the products or services.

AI (Artificial Intelligence). International companies are studying the power of AI to more effectively track and analyze consumer shopping behaviors in countries worldwide. This type of information was, until just, an exceptionally time-consuming and challenging set of statistics that was typically only restricted to the largest, most profitable companies which had the manpower needed to collect and analyze the outcomes. But thanks to AI, this kind of information will soon be inside grasp of marketers doing work for every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice of employing the recognition of other brands to increase the reputation and success of your own. The fast-food industry provides a good instance of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants which are clustered together within a short distance of just one another report markedly higher sales compared to those in additional isolated locations. This may sound counterintuitive, nevertheless the facts are that many different fast-food restaurants located from the same few blocks give you the consumer which has a huge assortment of choices and improve the likelihood that shoppers stop to eat. Professional marketers project that cross-sector international marketing will become more commonplace in this coming year, including an increase in strategic partnerships to get a larger level of success for the people involved. Marketing is, certainly, not exactly what it was previously. The simple truth is that our digital age provides marketing professionals with an increase of opportunities than ever before. Although all these trends are essential to keep in mind, remember that the most important element of any international marketing strategy is one area considerably more basic: you have to be able to effectively contact consumers and customers abroad. And that will mean employing the services of the experienced, professional translator. The first step with your international marketing efforts can take place today by contacting a reputable translation company and locating the translator that most closely fits your company's needs.

At MI Translations, our commitment to our customers is as unwavering as our dedication to providing accurate, precise translation company. We have been capable to distinguish ourselves because of our team as well as the processes we employ to help our work.