Business Studies Question Paper 2016 Class 11

Marketing isn't what it was once. In today's world, a growing number of companies do business in countries around the world, knowning that means a greater number of challenges for professional marketers. If you're planning on expanding your organization in to the global marketplace, it's important to stay informed on current trends in international marketing to help you choose which could be most effective on your company. Here then, are some of those trends and a few basic specifics of each one.

Social media. One in the most effective tools for today's professional marketers may be summed up in 2 words: social media. No longer just an instrument for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and much more are now an undeniably common method to market and market your products worldwide. The power of social media marketing as a marketing tool is evidenced by the major league companies that now apply it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and many more can attest to the truth that social networking is still an incredibly effective avenue for marketing services and products world wide.

Video advertising. Live video streaming is really a feature that has been increasingly popular among social networking sites. Using live video streaming for international promoting efforts is particularly effective because of its ability to give consumers and customers the opportunity to experience a "real-time" event no matter where they may be in the world. Several companies have discovered live streaming to become particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness involving the business and it is customers, greatly enhancing loyalty for the brand on the part of the participants and allowing the viewers to supply live testimonials regarding the service or product.

AI (Artificial Intelligence). International companies are exploring the power of AI to more efficiently track and analyze consumer shopping behaviors in countries all over the world. This type of information was, until just recently, an exceptionally time-consuming and challenging set of statistics that has been typically only available the biggest, most profitable companies which have the manpower required to collect and analyze the outcome. But due to AI, this kind of information will soon be within the grasp of marketers being employed by every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice employing the popularity of other brands to boost the reputation and success of your. The fast-food industry supplies a good demonstration of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants that are clustered together inside a short distance of just one another report markedly higher sales than those in isolated locations. This may sound counterintuitive, though the simple truth is that several different fast-food restaurants located inside the same few blocks provide the consumer using a tremendous variety of choices and improve the likelihood that shoppers stop to nibble on. Professional marketers project that cross-sector international marketing can become more commonplace with this coming year, including an increase in strategic partnerships to realize a larger level of success for those involved. Marketing is, certainly, not exactly what it was previously. The facts are that our digital age provides marketing professionals with additional opportunities than in the past. Although these trends are very important to be aware of, remember that the most important element of any international marketing campaign is one thing far more basic: you must be able to effectively contact consumers and customers abroad. And that will mean employing the services of the experienced, professional translator. The first step in your international marketing efforts can take place today by contacting a good translation company and finding the translator that matches your small business's needs.

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