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Marketing isn't what it was once. In today's world, more and more companies are going to do business in countries around the world, and that means a greater number of challenges for professional marketers. If you're planning on expanding your small business in to the global marketplace, you need to stay informed on current trends in international marketing in order to choose which may be most effective for the company. Here then, are a couple of those trends plus some basic details about each one.

Social media. One in the most reliable tools for today's professional marketers might be summed up in two words: social media marketing. No longer just something for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram plus much more are now an undeniably common method to market and advertise your services worldwide. The power of social media marketing like a marketing device is evidenced from the major league businesses that now apply it with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny's and more can confirm the fact that social media marketing continues to be an incredibly effective avenue for marketing services world wide.

Video advertising. Live video streaming is often a feature that has been more popular then ever among social networks. Using live video streaming for international advertising and marketing efforts is especially effective for its ability to give consumers and potential prospects the opportunity to experience a "real-time" event regardless of where they may be on earth. Several companies are finding live streaming becoming a particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness between the business and its customers, greatly enhancing loyalty on the brand by the participants and allowing the viewers to offer live testimonials concerning the product or service.

AI (Artificial Intelligence). International companies are currently studying the power of AI to more effectively track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just, an extremely time-consuming and challenging set of statistics that was typically only restricted to the biggest, most profitable companies which had the manpower required to collect and analyze the results. But thanks to AI, such a information will quickly be within the grasp of marketers employed by virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers towards the practice of employing the recognition of other brands to improve the reputation and success of your own. The fast-food industry provides a good instance of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants which might be clustered together inside a short distance of a single another report markedly higher sales than these in additional isolated locations. This may sound counterintuitive, but the simple truth is that several different fast-food restaurants located inside same few blocks give you the consumer having a great variety of choices and boost the likelihood that shoppers stop to consume. Professional marketers project that cross-sector international marketing can be more commonplace in this coming year, including an increase in strategic partnerships to gain a larger level of success for all those involved. Marketing is, certainly, not what it really was once. The simple truth is that our digital age provides marketing professionals with additional opportunities than ever before. Although these trends are essential to bear in mind, do not forget that the most important part of any international strategy is something much more basic: you need to be able to effectively communicate with consumers and customers abroad. And that will mean employing the services of an experienced, professional translator. The first step inside your international marketing efforts can take place today by contacting a reputable translation company and choosing the translator that most closely fits your small business's needs.

At MI Translations, our persistence for our customers can be as unwavering as our dedication to providing accurate, precise translation service. We have been able to distinguish ourselves because of our team and the processes we employ to help our work.