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Marketing isn't exactly what it was once. In today's world, a growing number of companies do business in countries around the world, and that means a greater number of challenges for professional marketers. If you're planning on expanding your organization into the global marketplace, you need to stay informed on current trends in international marketing so you can select which will be best to your company. Here then, are some of those trends and some basic specifics of each one.

Social media. One of the most reliable tools for today's professional marketers could be summed up in two words: social media. No longer just an instrument for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and more have become an undeniably common strategy to market and promote your products and services worldwide. The power of social media as a marketing strategy is evidenced by the major league firms that now apply it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and many more can verify the fact that social networking continues to be an unexpectedly effective avenue for marketing services and products around the world.

Video advertising. Live video streaming is really a feature that has been increasingly popular among social networking sites. Using live video streaming for international promoting efforts is very effective for its power to give consumers and customers the opportunity to experience a "real-time" event wherever these are on earth. Several companies have realized live streaming to be a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness relating to the business and its particular customers, greatly enhancing loyalty towards the brand on the part of the participants and allowing the viewers to offer live testimonials in regards to the service or product.

AI (Artificial Intelligence). International companies are checking out the power of AI to better track and analyze consumer shopping behaviors in countries worldwide. This type of information was, until just recently, an extremely time-consuming and challenging pair of statistics that was typically only available the most important, most profitable companies which in fact had the manpower forced to collect and analyze the outcomes. But because of AI, this sort of information will quickly be within the grasp of marketers working for every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice employing the buzz of other brands to increase the reputation and success of your own. The fast-food industry supplies a good illustration of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants that are clustered together in just a short distance of one another report markedly higher sales than those in more isolated locations. This may sound counterintuitive, though the simple truth is that several unique fast-food restaurants located inside same few blocks give you the consumer using a great variety of choices and increase the likelihood that shoppers will eradicate to eat. Professional marketers project that cross-sector international marketing will become more commonplace in this coming year, including an increase in strategic partnerships to gain a better a higher level success for those involved. Marketing is, certainly, not exactly what it was previously. The fact is that our digital age provides marketing professionals with an increase of opportunities than previously. Although each one of these trends are important to be aware of, understand that the key aspect of any international strategy is something a lot more basic: you have to have the ability to effectively talk to consumers and customers abroad. And that will mean employing the services of the experienced, professional translator. The first step within your international marketing efforts can take place today by contacting an established translation company and choosing the translator that best suits your organization's needs.

At MI Translations, our persistence for our customers is really as unwavering as our dedication to providing accurate, precise translation services. We have been able to distinguish ourselves as a consequence of our team along with the processes we employ to guide our work.