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Marketing isn't what it used to be. In today's world, a growing number of companies do business in countries around the world, which means a large number of challenges for professional marketers. If you're planning on expanding your small business to the global marketplace, it's important to stay informed on current trends in international marketing so that you can select which may be most effective for your company. Here then, are a few of those trends and several basic details about each one.

Social media. One in the most reliable tools for today's professional marketers might be summed up in 2 words: social networking. No longer just an instrument for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram plus more are an undeniably common strategy to market and advertise your products worldwide. The power of social websites as a marketing strategy is evidenced with the major league firms that now utilize it with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny's and more can confirm the belief that social media remains an unexpectedly effective avenue for marketing services around the globe.

Video advertising. Live video streaming is a feature that is popular among social networks. Using live video streaming for international marketing and advertising efforts is specially effective due to the capability to give consumers and customers the opportunity to experience a "real-time" event wherever these are on earth. Several companies have found live streaming to become a particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness involving the business and its customers, greatly enhancing loyalty to the brand for the participants and allowing the viewers to deliver live testimonials regarding the services or products.

AI (Artificial Intelligence). International companies are currently exploring the power of AI to more efficiently track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just lately, an exceptionally time-consuming and challenging list of statistics that's typically only reserved for the largest, most profitable companies which had the manpower necessary to collect and analyze the final results. But thanks to AI, this sort of information will quickly be within the grasp of marketers doing work for almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice of utilizing the buzz of other brands to improve the reputation and success of your. The fast-food industry offers a good illustration of cross-sector marketing at its most rudimentry level. Studies have shown that fast-food restaurants which can be clustered together within a short distance of one another report markedly higher sales compared to those in more isolated locations. This may sound counterintuitive, however the simple truth is that several unique fast-food restaurants located from the same few blocks provide you with the consumer with a huge assortment of choices and boost the likelihood that shoppers will eradicate you can eat. Professional marketers project that cross-sector international marketing will become more commonplace on this coming year, including an increase in strategic partnerships to gain a greater amount of success for those involved. Marketing is, undoubtedly, not just what it was previously. The truth is that our digital age provides marketing professionals with an increase of opportunities than in the past. Although every one of these trends are crucial to bear in mind, understand that the main facet of any international advertising campaign is something much more basic: you must manage to effectively contact consumers and customers far away. And that will mean employing the services associated with an experienced, professional translator. The first step within your international marketing efforts can take place today by contacting a reputable translation company and finding the translator that is best suited for your company's needs.

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