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Marketing isn't just what it used to be. In today's world, more and more companies are going to do business in countries worldwide, knowning that means a large number of challenges for professional marketers. If you're planning on expanding your company to the global marketplace, it is critical to stay informed on current trends in international marketing so that you can pick and choose which would be most effective to your company. Here then, are some of those trends and a few basic information about each one of these.

Social media. One in the most reliable tools for today's professional marketers might be summed up by 50 percent words: social media. No longer just something for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram plus much more are actually an undeniably common method to market and promote your products and services worldwide. The power of social media like a marketing device is evidenced with the major league companies that now apply it with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and others can attest to the fact social media continues to be an incredibly effective avenue for marketing products world wide.

Video advertising. Live video streaming is a feature that is more popular then ever among social networking sites. Using live video streaming for international advertising and marketing efforts is particularly effective for its capacity to give consumers and prospective customers the chance to experience a "real-time" event wherever they are on earth. Several companies are finding live streaming becoming a particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness involving the business and its customers, greatly enhancing loyalty towards the brand by the participants and allowing the viewers to supply live testimonials regarding the products or services.

AI (Artificial Intelligence). International companies are presently studying the power of AI to better track and analyze consumer shopping behaviors in countries around the world. This type of information was, until recently, an exceptionally time-consuming and challenging list of statistics that was typically only reserved for the largest, most profitable companies that have the manpower needed to collect and analyze the outcomes. But because of AI, this sort of information will quickly be from the grasp of marketers doing work for just about any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers on the practice of utilizing very good of other brands to improve the reputation and success of your. The fast-food industry offers a good instance of cross-sector marketing at its most rudimentry level. Studies have shown that fast-food restaurants which can be clustered together within a short distance of one another report markedly higher sales than these in additional isolated locations. This may sound counterintuitive, nevertheless the fact is that several different fast-food restaurants located inside the same few blocks supply the consumer which has a huge assortment of choices and increase the likelihood that shoppers will eradicate to nibble on. Professional marketers project that cross-sector international marketing will become more commonplace within this coming year, including an increase in strategic partnerships to realize an increased level of success for anyone involved. Marketing is, undeniably, not exactly what it had been. The truth is that our digital age provides marketing professionals with additional opportunities than previously. Although every one of these trends are crucial to keep in mind, understand that the key element of any international strategy is one thing far more basic: you must have the ability to effectively talk to consumers and customers abroad. And that will mean employing the services of the experienced, professional translator. The first step with your international marketing efforts can take place today by contacting an established translation company and choosing the translator that best suits your organization's needs.

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