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Marketing isn't exactly what it was once. In today's world, more and more companies do business in countries around the world, knowning that means a large number of challenges for professional marketers. If you're planning on expanding your business into the global marketplace, it is critical to stay informed on current trends in international marketing so that you can pick and choose which will be most effective to your company. Here then, are a few of those trends and a few basic information regarding each one.

Social media. One from the best tools for today's professional marketers can be summed up by 50 % words: social media marketing. No longer just a tool for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram and more are an undeniably common method to market and promote your products worldwide. The power of social media as a marketing strategy is evidenced from the major league companies that now make use of it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and much more can verify the truth that social networking remains an incredibly effective avenue for marketing services world wide.

Video advertising. Live video streaming is really a feature that has become ever more popular among social networks. Using live video streaming for international advertising and marketing efforts is very effective because of its ability to give consumers and prospective customers the chance to experience a "real-time" event no matter where these are in the world. Several companies have realized live streaming to be a particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness between the business and its particular customers, greatly enhancing loyalty for the brand by the participants and allowing the viewers to supply live testimonials concerning the services or products.

AI (Artificial Intelligence). International companies are still exploring the power of AI to more effectively track and analyze consumer shopping behaviors in countries all over the world. This type of information was, until recently, a very time-consuming and challenging pair of statistics which was typically only restricted to the biggest, most profitable companies which had the manpower necessary to collect and analyze the outcome. But as a result of AI, such a information will quickly be from the grasp of marketers being employed by virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice of utilizing the recognition of other brands to improve the reputation and success of your family. The fast-food industry offers a good illustration of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants which are clustered together in a short distance of 1 another report markedly higher sales than those in additional isolated locations. This may sound counterintuitive, though the simple truth is that a number of different fast-food restaurants located inside the same few blocks give you the consumer with a tremendous variety of choices and raise the likelihood that shoppers stop to nibble on. Professional marketers project that cross-sector international marketing will become more commonplace with this coming year, including an increase in strategic partnerships to achieve a larger degree of success for those involved. Marketing is, certainly, not exactly what it used to be. The facts are that our digital age provides marketing professionals with additional opportunities than any other time. Although these trends are crucial to keep in mind, keep in mind that the most important aspect of any international advertising campaign is one thing a lot more basic: you should manage to effectively contact consumers and customers in other countries. And that will mean employing the services of an experienced, professional translator. The first step within your international marketing efforts can take place today by contacting a reputable translation company and finding the translator that best suits your organization's needs.

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