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Marketing isn't what it used to be. In today's world, more and more companies are performing business in countries around the globe, knowning that means more challenges for professional marketers. If you're planning on expanding your organization to the global marketplace, it is critical to stay informed on current trends in international marketing so you can pick and choose which may be most reliable for the company. Here then, are a couple of those trends plus some basic specifics of each one.

Social media. One of the most effective tools for today's professional marketers may be summed up by 50 percent words: social networking. No longer just something for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram and more are actually an undeniably common method to market and market your services worldwide. The power of social media as being a marketing tool is evidenced by the major league companies that now put it to use with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and others can attest to the truth that social networking continues to be an amazingly effective avenue for marketing services and products around the world.

Video advertising. Live video streaming can be a feature that is ever more popular among social networks. Using live video streaming for international marketing techniques efforts is especially effective for the capability to give consumers and customers the opportunity to experience a "real-time" event regardless of where they are on this planet. Several companies have realized live streaming to become a particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness between your business as well as customers, greatly enhancing loyalty towards the brand by the participants and allowing the viewers to supply live testimonials regarding the services or products.

AI (Artificial Intelligence). International companies are going through the power of AI to more effectively track and analyze consumer shopping behaviors in countries worldwide. This type of information was, until just lately, a very time-consuming and challenging pair of statistics that's typically only reserved for the biggest, most profitable companies which in fact had the manpower needed to collect and analyze the final results. But due to AI, such a information will quickly be inside the grasp of marketers working for virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice of utilizing the buzz of other brands to boost the reputation and success of your personal. The fast-food industry offers a good example of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants that are clustered together inside a short distance of just one another report markedly higher sales compared to those in more isolated locations. This may sound counterintuitive, however the facts are that several different fast-food restaurants located inside same few blocks provide you with the consumer having a tremendous variety of choices and increase the likelihood that shoppers stop to eat. Professional marketers project that cross-sector international marketing can be more commonplace within this coming year, including an increase in strategic partnerships to achieve a greater degree of success for those involved. Marketing is, undoubtedly, not exactly what it had been. The truth is that our digital age provides marketing professionals with additional opportunities than any other time. Although all these trends are essential to bear in mind, keep in mind that the most crucial facet of any international strategy is a thing considerably more basic: you should have the ability to effectively communicate with consumers and customers in other countries. And that will mean employing the services associated with an experienced, professional translator. The first step in your international marketing efforts can take place today by contacting a good translation company and locating the translator that is best suited for your business's needs.

At MI Translations, our persistence for our customers will be as unwavering as our dedication to providing accurate, precise translation services. We have been able to distinguish ourselves because of all of us and the processes we employ to steer our work.