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Marketing isn't what it had been. In today's world, more and more companies are performing business in countries worldwide, understanding that means a large number of challenges for professional marketers. If you're planning on expanding your business to the global marketplace, it's important to stay informed on current trends in international marketing so that you can select which will be most beneficial for your company. Here then, are a couple of those trends and some basic details about each.

Social media. One from the most effective tools for today's professional marketers might be summed up by 50 percent words: social media. No longer just a tool for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram plus more are now an undeniably common way to market and promote your products and services worldwide. The power of social media like a marketing strategy is evidenced through the major league companies that now utilize it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and much more can attest to the fact that social networking remains a remarkably effective avenue for marketing services and products around the globe.

Video advertising. Live video streaming can be a feature that has been popular among internet sites. Using live video streaming for international marketing and advertising efforts is very effective for the ability to give consumers and prospective customers the chance to experience a "real-time" event wherever they're on the planet. Several companies have realized live streaming to become a particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness between your business and it is customers, greatly enhancing loyalty to the brand on the part of the participants and allowing the viewers to provide live testimonials in regards to the service or product.

AI (Artificial Intelligence). International companies are still studying the power of AI to better track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just recently, an exceptionally time-consuming and challenging group of statistics that has been typically only restricted to the greatest, most profitable companies that have the manpower necessary to collect and analyze the outcomes. But thanks to AI, this sort of information will soon be from the grasp of marketers employed by almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice of utilizing the recognition of other brands to boost the reputation and success of your. The fast-food industry provides a good demonstration of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants that are clustered together within a short distance of one another report markedly higher sales than those in more isolated locations. This may sound counterintuitive, nevertheless the truth is that several unique fast-food restaurants located inside same few blocks provide the consumer with a great variety of choices and raise the likelihood that shoppers will stop to nibble on. Professional marketers project that cross-sector international marketing can be more commonplace with this coming year, including an increase in strategic partnerships to achieve an increased level of success for those involved. Marketing is, undoubtedly, not what it had been. The truth is that our digital age provides marketing professionals with an increase of opportunities than ever before. Although these trends are important to make note of, remember that the main part of any international advertising campaign is something much more basic: you have to manage to effectively contact consumers and customers far away. And that will mean employing the services of the experienced, professional translator. The first step within your international marketing efforts can take place today by contacting a good translation company and finding the translator that most closely fits your business's needs.

At MI Translations, our persistence for our customers is really as unwavering as our dedication to providing accurate, precise translation services. We have been able to distinguish ourselves as a consequence of all of us as well as the processes we employ to guide our work.