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Marketing isn't just what it was previously. In today's world, a lot more companies are doing business in countries around the globe, which means a large number of challenges for professional marketers. If you're planning on expanding your company to the global marketplace, it's important to stay informed on current trends in international marketing in order to pick and choose which may be most reliable for your company. Here then, are a handful of those trends and several basic information about each.

Social media. One in the most beneficial tools for today's professional marketers can be summed up by 50 percent words: social media marketing. No longer just an instrument for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram plus more have become an undeniably common method to market and promote your products worldwide. The power of social media like a advertising tool is evidenced from the major league firms that now apply it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and others can attest to the truth that social media marketing is still a remarkably effective avenue for marketing services and products around the globe.

Video advertising. Live video streaming is a feature that has been ever more popular among social networks. Using live video streaming for international promoting efforts is specially effective for its capacity to give consumers and prospective customers the opportunity experience a "real-time" event wherever they are in the world. Several companies are finding live streaming to become a particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness relating to the business as well as customers, greatly enhancing loyalty to the brand on the part of the participants and allowing the viewers to offer live testimonials about the products or services.

AI (Artificial Intelligence). International companies are presently checking out the power of AI to better track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just recently, an extremely time-consuming and challenging group of statistics that was typically only available to the most important, most profitable companies which had the manpower needed to collect and analyze the final results. But due to AI, this type of information will soon be from the grasp of marketers being employed by every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers towards the practice employing the recognition of other brands to boost the reputation and success of your family. The fast-food industry gives a good demonstration of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants that are clustered together within a short distance of a single another report markedly higher sales compared to those in additional isolated locations. This may sound counterintuitive, however the simple truth is that several different fast-food restaurants located within the same few blocks supply the consumer using a tremendous variety of choices and improve the likelihood that shoppers stop to nibble on. Professional marketers project that cross-sector international marketing can be more commonplace with this coming year, including an increase in strategic partnerships to gain a larger amount of success for anyone involved. Marketing is, without a doubt, not just what it was once. The simple truth is that our digital age provides marketing professionals with an increase of opportunities than previously. Although each one of these trends are very important to make note of, remember that the most crucial aspect of any international marketing campaign is one area far more basic: you have to manage to effectively communicate with consumers and customers in other countries. And that will mean employing the services of your experienced, professional translator. The first step with your international marketing efforts can take place today by contacting a reputable translation company and locating the translator that most closely fits your company's needs.

At MI Translations, our persistence for our customers will be as unwavering as our dedication to providing accurate, precise translation services. We have been in a position to distinguish ourselves because of our team as well as the processes we employ to help our work.