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Marketing isn't exactly what it was previously. In today's world, a growing number of companies are performing business in countries worldwide, which means a greater number of challenges for professional marketers. If you're planning on expanding your small business in the global marketplace, you need to stay informed on current trends in international marketing so you can pick and choose which may be best for your company. Here then, are some of those trends plus some basic information about each.

Social media. One from the most effective tools for today's professional marketers could be summed up in two words: social networking. No longer just a tool for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram and much more are now an undeniably common approach to market and promote your products worldwide. The power of social media like a marketing strategy is evidenced with the major league firms that now put it to use with impressive results: brands like Nike, Starbucks, Pampers, NASA, Denny's and many more can attest to the belief that social media marketing continues to be an incredibly effective avenue for marketing products worldwide.

Video advertising. Live video streaming can be a feature that has become ever more popular among social support systems. Using live video streaming for international advertising and marketing efforts is very effective for its capability to give consumers and prospective customers the opportunity to experience a "real-time" event irrespective of where they are on the planet. Several companies have discovered live streaming to become a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness involving the business and its particular customers, greatly enhancing loyalty towards the brand by the participants and allowing the viewers to offer live testimonials in regards to the product or service.

AI (Artificial Intelligence). International companies are still checking out the power of AI to more efficiently track and analyze consumer shopping behaviors in countries around the globe. This type of information was, until recently, an exceptionally time-consuming and challenging set of statistics that's typically only available the most important, most profitable companies which had the manpower necessary to collect and analyze the final results. But due to AI, this type of information will soon be within the grasp of marketers working for just about any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice employing the buzz of other brands to raise the reputation and success of your. The fast-food industry offers a good instance of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants which can be clustered together inside a short distance of one another report markedly higher sales compared to those in more isolated locations. This may sound counterintuitive, though the truth is that many different fast-food restaurants located inside same few blocks give you the consumer with a tremendous variety of choices and improve the likelihood that shoppers stop to eat. Professional marketers project that cross-sector international marketing will become more commonplace in this coming year, including an increase in strategic partnerships to gain a greater degree of success for those involved. Marketing is, certainly, not what it was once. The simple truth is that our digital age provides marketing professionals with additional opportunities than previously. Although these trends are very important to keep in mind, understand that the key part of any international strategy is one area considerably more basic: you need to be able to effectively contact consumers and customers far away. And that will mean employing the services of the experienced, professional translator. The first step inside your international marketing efforts can take place today by contacting a professional translation company and choosing the translator that is best suited for your business's needs.

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