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Marketing isn't what it was once. In today's world, increasingly more companies are doing business in countries all over the world, understanding that means more challenges for professional marketers. If you're planning on expanding your company to the global marketplace, it is critical to stay informed on current trends in international marketing to help you select which would be most reliable for the company. Here then, are some of those trends plus some basic information regarding each one.

Social media. One of the best tools for today's professional marketers might be summed up by 50 percent words: social media marketing. No longer just something for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram and more are actually an undeniably common method to market and advertise your services worldwide. The power of social websites being a marketing strategy is evidenced by the major league companies that now put it to use with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and many more can attest to the fact social media remains to be an amazingly effective avenue for marketing products and services around the world.

Video advertising. Live video streaming is often a feature that is popular among social networks. Using live video streaming for international marketing techniques efforts is particularly effective due to the ability to give consumers and prospective customers the ability to experience a "real-time" event wherever they're on earth. Several companies have discovered live streaming becoming a particularly useful method to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness between the business and it is customers, greatly enhancing loyalty on the brand on the part of the participants and allowing the viewers to deliver live testimonials regarding the products or services.

AI (Artificial Intelligence). International companies are presently going through the power of AI to better track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just recently, an extremely time-consuming and challenging pair of statistics that was typically only available the biggest, most profitable companies which in fact had the manpower forced to collect and analyze the final results. But as a result of AI, this type of information has decided to be from the grasp of marketers doing work for every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers on the practice of utilizing the recognition of other brands to raise the reputation and success of your family. The fast-food industry offers a good illustration of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants that are clustered together within a short distance of 1 another report markedly higher sales compared to those in more isolated locations. This may sound counterintuitive, though the truth is that many different fast-food restaurants located inside the same few blocks supply the consumer which has a tremendous variety of choices and improve the likelihood that shoppers will stop to consume. Professional marketers project that cross-sector international marketing can be more commonplace on this coming year, including an increase in strategic partnerships to gain an increased degree of success for all those involved. Marketing is, certainly, not exactly what it used to be. The truth is that our digital age provides marketing professionals with more opportunities than previously. Although these trends are essential to be aware of, keep in mind that the main aspect of any international strategy is one thing considerably more basic: you must have the ability to effectively talk to consumers and customers far away. And that will mean employing the services associated with an experienced, professional translator. The first step with your international marketing efforts can take place today by contacting a professional translation company and seeking the translator that most closely fits your organization's needs.

At MI Translations, our resolve for our customers will be as unwavering as our dedication to providing accurate, precise translation service. We have been able to distinguish ourselves due to our team and also the processes we employ to guide our work.