The Business Model Navigator

Marketing isn't what it used to be. In today's world, a lot more companies are going to do business in countries around the world, and that means a large number of challenges for professional marketers. If you're planning on expanding your business into the global marketplace, it is advisable to stay informed on current trends in international marketing in order to choose which will be most beneficial for your company. Here then, are some of those trends and several basic details about each.

Social media. One in the most beneficial tools for today's professional marketers might be summed up by 50 percent words: social media. No longer just something for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and much more are actually an undeniably common method to market and promote your products and services worldwide. The power of social networking like a marketing strategy is evidenced by the major league businesses that now put it to use with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny's and more can confirm the truth that social networking is still an amazingly effective avenue for marketing services world wide.

Video advertising. Live video streaming is really a feature that has become ever more popular among social support systems. Using live video streaming for international promoting efforts is very effective because of its power to give consumers and potential prospects the chance to experience a "real-time" event wherever they may be on earth. Several companies have discovered live streaming becoming a particularly useful method to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness between the business and it is customers, greatly enhancing loyalty on the brand by the participants and allowing the viewers to offer live testimonials regarding the service or product.

AI (Artificial Intelligence). International companies are still exploring the power of AI to more efficiently track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just, an incredibly time-consuming and challenging group of statistics which was typically only reserved for the greatest, most profitable companies which had the manpower required to collect and analyze the final results. But as a result of AI, such a information will soon be inside the grasp of marketers being employed by every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers on the practice employing the buzz of other brands to improve the reputation and success of your own. The fast-food industry gives a good example of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants which can be clustered together within a short distance of a single another report markedly higher sales than those in isolated locations. This may sound counterintuitive, though the simple truth is that many different fast-food restaurants located inside same few blocks provide the consumer having a huge assortment of choices and boost the likelihood that shoppers will stop to nibble on. Professional marketers project that cross-sector international marketing will become more commonplace within this coming year, including an increase in strategic partnerships to achieve an increased level of success for anyone involved. Marketing is, without a doubt, not what it was previously. The truth is that our digital age provides marketing professionals with an increase of opportunities than ever before. Although these trends are important to bear in mind, do not forget that the key part of any international marketing campaign is a thing far more basic: you must have the ability to effectively contact consumers and customers far away. And that will mean employing the services of an experienced, professional translator. The first step in your international marketing efforts can take place today by contacting a reputable translation company and locating the translator that matches your business's needs.

At MI Translations, our resolve for our customers is really as unwavering as our dedication to providing accurate, precise translation company. We have been capable of distinguish ourselves as a result of our team along with the processes we employ to steer our work.