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Marketing isn't what it really was previously. In today's world, more and more companies do business in countries around the globe, knowning that means a greater number of challenges for professional marketers. If you're planning on expanding your business in the global marketplace, it's important to stay informed on current trends in international marketing to help you pick and choose which may be best for your company. Here then, are some of those trends and several basic specifics of each one.

Social media. One of the best tools for today's professional marketers might be summed up in two words: social media marketing. No longer just a tool for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram and more are an undeniably common method to market and promote your products worldwide. The power of social networking as a marketing tool is evidenced with the major league firms that now apply it with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny's and others can attest to the truth that social networking is still a remarkably effective avenue for marketing products and services around the globe.

Video advertising. Live video streaming is really a feature that is popular among social networks. Using live video streaming for international advertising and marketing efforts is specially effective for the ability to give consumers and customers the opportunity experience a "real-time" event irrespective of where they're in the world. Several companies have found live streaming to be a particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness involving the business and its customers, greatly enhancing loyalty towards the brand on the part of the participants and allowing the viewers to supply live testimonials in regards to the services or products.

AI (Artificial Intelligence). International companies are currently studying the power of AI to better track and analyze consumer shopping behaviors in countries around the globe. This type of information was, until recently, an incredibly time-consuming and challenging group of statistics that has been typically only available to the greatest, most profitable companies which in fact had the manpower necessary to collect and analyze the results. But because of AI, this kind of information has decided to be within the grasp of marketers doing work for virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice employing the recognition of other brands to increase the reputation and success of your. The fast-food industry gives a good illustration of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants that are clustered together inside a short distance of just one another report markedly higher sales compared to those in additional isolated locations. This may sound counterintuitive, however the simple truth is that several different fast-food restaurants located from the same few blocks give you the consumer having a huge assortment of choices and increase the likelihood that shoppers stop to nibble on. Professional marketers project that cross-sector international marketing can be more commonplace within this coming year, including an increase in strategic partnerships to gain an increased amount of success for all those involved. Marketing is, undoubtedly, not exactly what it was previously. The facts are that our digital age provides marketing professionals with increased opportunities than ever before. Although every one of these trends are crucial to make note of, do not forget that the most important element of any international marketing campaign is something much more basic: you should have the ability to effectively communicate with consumers and customers abroad. And that will mean employing the services of your experienced, professional translator. The first step within your international marketing efforts can take place today by contacting a good translation company and locating the translator that most closely fits your organization's needs.

At MI Translations, our commitment to our customers is as unwavering as our dedication to providing accurate, precise translation services. We have been capable to distinguish ourselves because of we as well as the processes we employ to steer our work.