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Marketing isn't what it had been. In today's world, a growing number of companies are going to do business in countries around the world, understanding that means a greater number of challenges for professional marketers. If you're planning on expanding your small business in to the global marketplace, it's important to stay informed on current trends in international marketing so you can select which would be most effective for your company. Here then, are a few of those trends and some basic information regarding each.
Social media. One of the best tools for today's professional marketers can be summed up by 50 percent words: social media marketing. No longer just a tool for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and much more are now an undeniably common way to market and promote your services and products worldwide. The power of social networking being a marketing tool is evidenced from the major league firms that now put it to use with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny's and many more can verify the belief that social networking continues to be a remarkably effective avenue for marketing services and products around the world.
Video advertising. Live video streaming is really a feature that has become popular among internet sites. Using live video streaming for international marketing techniques efforts is specially effective because of its power to give consumers and potential customers the chance to experience a "real-time" event wherever they may be on the planet. Several companies have found live streaming to become particularly useful way to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness between the business and its particular customers, greatly enhancing loyalty on the brand by the participants and allowing the viewers to provide live testimonials in regards to the service or product.
AI (Artificial Intelligence). International companies are going through the power of AI to better track and analyze consumer shopping behaviors in countries worldwide. This type of information was, until just lately, a very time-consuming and challenging pair of statistics which was typically only restricted to the greatest, most profitable companies that have the manpower necessary to collect and analyze the final results. But thanks to AI, this sort of information will soon be inside the grasp of marketers employed by every size organization.
Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice of employing the recognition of other brands to improve the reputation and success of your own. The fast-food industry provides a good example of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants that are clustered together inside a short distance of 1 another report markedly higher sales compared to those in isolated locations. This may sound counterintuitive, nevertheless the fact is that several unique fast-food restaurants located inside same few blocks supply the consumer which has a great variety of choices and increase the likelihood that shoppers stop to nibble on. Professional marketers project that cross-sector international marketing will end up more commonplace in this coming year, including an increase in strategic partnerships to realize a greater a higher level success for those involved. Marketing is, certainly, not just what it was previously. The truth is that our digital age provides marketing professionals with increased opportunities than in the past. Although all these trends are crucial to be aware of, do not forget that the key aspect of any international marketing strategy is one area far more basic: you have to be able to effectively contact consumers and customers in other countries. And that will mean employing the services of the experienced, professional translator. The first step inside your international marketing efforts can take place today by contacting an established translation company and finding the translator that best suits your small business's needs.
At MI Translations, our commitment to our customers is really as unwavering as our dedication to providing accurate, precise translation service. We have been in a position to distinguish ourselves as a consequence of our team and the processes we employ to help our work.
