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Marketing isn't what it used to be. In today's world, more and more companies are performing business in countries around the globe, understanding that means more challenges for professional marketers. If you're planning on expanding your organization into the global marketplace, it is critical to stay informed on current trends in international marketing so you can select which would be most effective for the company. Here then, are some of those trends plus some basic details about each one.

Social media. One in the most reliable tools for today's professional marketers might be summed up by 50 percent words: social websites. No longer just an instrument for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram plus much more have become an undeniably common way to market and promote your services and products worldwide. The power of social networking like a marketing device is evidenced from the major league firms that now put it to use with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and others can verify the belief that social media is still an incredibly effective avenue for marketing services and products world wide.

Video advertising. Live video streaming is really a feature that has become more popular then ever among social support systems. Using live video streaming for international promoting efforts is especially effective for its ability to give consumers and potential prospects the opportunity to experience a "real-time" event regardless of where they're on this planet. Several companies have found live streaming to become a particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation generates a unique connectedness between the business and its customers, greatly enhancing loyalty to the brand on the part of the participants and allowing the viewers to supply live testimonials about the products or services.

AI (Artificial Intelligence). International companies are going through the power of AI to more efficiently track and analyze consumer shopping behaviors in countries around the world. This type of information was, until recently, an exceptionally time-consuming and challenging set of statistics which was typically only restricted to the biggest, most profitable companies which had the manpower forced to collect and analyze the outcome. But thanks to AI, this kind of information will quickly be inside the grasp of marketers employed by almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers towards the practice of utilizing the buzz of other brands to improve the reputation and success of your own. The fast-food industry offers a good illustration of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants that are clustered together inside a short distance of one another report markedly higher sales than others in isolated locations. This may sound counterintuitive, though the simple truth is that a number of different fast-food restaurants located within the same few blocks give you the consumer having a great variety of choices and raise the likelihood that shoppers will eradicate to nibble on. Professional marketers project that cross-sector international marketing will become more commonplace on this coming year, including an increase in strategic partnerships to achieve a larger level of success for anyone involved. Marketing is, without a doubt, not just what it was once. The fact is that our digital age provides marketing professionals with more opportunities than previously. Although each one of these trends are essential to make note of, do not forget that the key element of any international marketing strategy is something far more basic: you need to be able to effectively talk to consumers and customers in other countries. And that will mean employing the services of an experienced, professional translator. The first step in your international marketing efforts can take place today by contacting an established translation company and finding the translator that best suits your business's needs.

At MI Translations, our dedication to our customers is as unwavering as our dedication to providing accurate, precise translation service. We have been capable to distinguish ourselves because of our team and also the processes we employ to help our work.