Nike Company Business Model

Marketing isn't what it used to be. In today's world, a lot more companies are going to do business in countries all over the world, which means a large number of challenges for professional marketers. If you're planning on expanding your company to the global marketplace, it is critical to stay informed on current trends in international marketing to help you select which would be best for your company. Here then, are a handful of those trends and a few basic information regarding each one.

Social media. One from the most beneficial tools for today's professional marketers can be summed up in two words: social media. No longer just something for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and more are now an undeniably common strategy to market and advertise your products worldwide. The power of social media marketing being a marketing strategy is evidenced through the major league companies that now utilize it with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny's and many more can verify the fact that social media continues to be an unexpectedly effective avenue for marketing products around the globe.

Video advertising. Live video streaming is really a feature that has become more popular then ever among internet sites. Using live video streaming for international promoting efforts is especially effective because of its ability to give consumers and potential customers the opportunity to experience a "real-time" event no matter where they may be in the world. Several companies have discovered live streaming becoming a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness between your business and its particular customers, greatly enhancing loyalty for the brand on the part of the participants and allowing the viewers to provide live testimonials regarding the services or products.

AI (Artificial Intelligence). International companies are still exploring the power of AI to more efficiently track and analyze consumer shopping behaviors in countries around the globe. This type of information was, until just recently, an extremely time-consuming and challenging pair of statistics that was typically only reserved for the greatest, most profitable companies which had the manpower necessary to collect and analyze the results. But due to AI, this sort of information has decided to be inside the grasp of marketers employed by almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers towards the practice of utilizing the buzz of other brands to increase the reputation and success of your own. The fast-food industry provides a good instance of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants which might be clustered together inside a short distance of a single another report markedly higher sales compared to those in more isolated locations. This may sound counterintuitive, but the fact is that several different fast-food restaurants located from the same few blocks provide the consumer having a huge assortment of choices and raise the likelihood that shoppers will eradicate to consume. Professional marketers project that cross-sector international marketing will become more commonplace with this coming year, including an increase in strategic partnerships to realize a greater level of success for anyone involved. Marketing is, undoubtedly, not what it really was previously. The facts are that our digital age provides marketing professionals with additional opportunities than in the past. Although every one of these trends are very important to make note of, remember that the key part of any international marketing strategy is one area considerably more basic: you should manage to effectively contact consumers and customers abroad. And that will mean employing the services of an experienced, professional translator. The first step within your international marketing efforts can take place today by contacting a reputable translation company and seeking the translator that most closely fits your organization's needs.

At MI Translations, our resolve for our customers will be as unwavering as our dedication to providing accurate, precise translation company. We have been able to distinguish ourselves because of all of us along with the processes we employ to help our work.