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Marketing isn't just what it was once. In today's world, a growing number of companies are doing business in countries around the globe, and that means a large number of challenges for professional marketers. If you're planning on expanding your organization into the global marketplace, it is advisable to stay informed on current trends in international marketing so you can select which will be most beneficial for your company. Here then, are a few of those trends and several basic specifics of each.

Social media. One with the most beneficial tools for today's professional marketers may be summed up in 2 words: social media. No longer just a power tool for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram and more have become an undeniably common strategy to market and market your services and products worldwide. The power of social networking as a marketing tool is evidenced with the major league companies that now utilize it with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny's and more can confirm the fact social networking remains an incredibly effective avenue for marketing services worldwide.

Video advertising. Live video streaming is a feature that is popular among social support systems. Using live video streaming for international marketing and advertising efforts is specially effective because of its capacity to give consumers and potential prospects the opportunity to experience a "real-time" event no matter where they are on this planet. Several companies have realized live streaming to be a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation generates a unique connectedness between your business and its customers, greatly enhancing loyalty towards the brand by the participants and allowing the viewers to deliver live testimonials in regards to the products or services.

AI (Artificial Intelligence). International companies are still checking out the power of AI to more efficiently track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just, an incredibly time-consuming and challenging group of statistics that's typically only reserved for the biggest, most profitable companies that have the manpower forced to collect and analyze the results. But as a result of AI, such a information has decided to be from the grasp of marketers employed by almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers towards the practice utilizing the popularity of other brands to increase the reputation and success of your personal. The fast-food industry provides a good instance of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants that are clustered together within a short distance of just one another report markedly higher sales compared to those in additional isolated locations. This may sound counterintuitive, though the facts are that a number of different fast-food restaurants located from the same few blocks give you the consumer using a tremendous variety of choices and improve the likelihood that shoppers will stop you can eat. Professional marketers project that cross-sector international marketing will end up more commonplace in this coming year, including an increase in strategic partnerships to gain a better degree of success for all those involved. Marketing is, without a doubt, not just what it was previously. The simple truth is that our digital age provides marketing professionals with additional opportunities than in the past. Although all these trends are crucial to make note of, keep in mind that the key part of any international strategy is one area considerably more basic: you must be able to effectively talk to consumers and customers in other countries. And that will mean employing the services associated with an experienced, professional translator. The first step within your international marketing efforts can take place today by contacting a professional translation company and locating the translator that best suits your business's needs.

At MI Translations, our commitment to our customers is really as unwavering as our dedication to providing accurate, precise translation services. We have been in a position to distinguish ourselves as a result of our team as well as the processes we employ to steer our work.