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Marketing isn't what it was previously. In today's world, more and more companies do business in countries worldwide, which means a greater number of challenges for professional marketers. If you're planning on expanding your organization in the global marketplace, it's important to stay informed on current trends in international marketing in order to choose which will be most effective for the company. Here then, are a couple of those trends and some basic information regarding each.

Social media. One with the most reliable tools for today's professional marketers could be summed up in 2 words: social websites. No longer just an instrument for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram and more are actually an undeniably common approach to market and promote your services worldwide. The power of social websites being a marketing strategy is evidenced through the major league companies that now apply it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and many more can verify the truth that social networking is still an incredibly effective avenue for marketing products and services world wide.

Video advertising. Live video streaming is a feature that has been ever more popular among social networking sites. Using live video streaming for international marketing and advertising efforts is particularly effective for its power to give consumers and customers the opportunity to experience a "real-time" event no matter where they may be on the planet. Several companies have realized live streaming to be a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness between your business and its customers, greatly enhancing loyalty for the brand by the participants and allowing the viewers to offer live testimonials about the product or service.

AI (Artificial Intelligence). International companies are still checking out the power of AI to more efficiently track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just recently, an exceptionally time-consuming and challenging group of statistics that was typically only available the most important, most profitable companies that have the manpower needed to collect and analyze the outcomes. But as a result of AI, this type of information has decided to be inside the grasp of marketers doing work for just about any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice of utilizing the popularity of other brands to boost the reputation and success of your family. The fast-food industry supplies a good example of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants that are clustered together in just a short distance of one another report markedly higher sales than these in more isolated locations. This may sound counterintuitive, however the truth is that a number of different fast-food restaurants located from the same few blocks supply the consumer using a tremendous variety of choices and raise the likelihood that shoppers will eradicate to eat. Professional marketers project that cross-sector international marketing will become more commonplace within this coming year, including an increase in strategic partnerships to gain a greater level of success for the people involved. Marketing is, undeniably, not exactly what it used to be. The fact is that our digital age provides marketing professionals with increased opportunities than in the past. Although all these trends are very important to bear in mind, keep in mind that the main part of any international strategy is a thing far more basic: you have to be able to effectively communicate with consumers and customers abroad. And that will mean employing the services of your experienced, professional translator. The first step with your international marketing efforts can take place today by contacting a reputable translation company and locating the translator that is best suited for your company's needs.

At MI Translations, our persistence for our customers will be as unwavering as our dedication to providing accurate, precise translation services. We have been able to distinguish ourselves as a consequence of all of us and also the processes we employ to guide our work.