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Marketing isn't exactly what it used to be. In today's world, a growing number of companies are doing business in countries around the world, knowning that means more challenges for professional marketers. If you're planning on expanding your company to the global marketplace, it is critical to stay informed on current trends in international marketing so that you can pick and choose which could be most beneficial for your company. Here then, are a couple of those trends and a few basic information about each.

Social media. One in the best tools for today's professional marketers could be summed up in 2 words: social media marketing. No longer just a tool for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram plus more are an undeniably common way to market and market your services worldwide. The power of social networking like a marketing device is evidenced by the major league firms that now make use of it with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and many more can confirm the fact social media marketing remains an unexpectedly effective avenue for marketing products world wide.

Video advertising. Live video streaming is often a feature that has been increasingly popular among social networks. Using live video streaming for international marketing and advertising efforts is especially effective for its power to give consumers and prospective customers the opportunity to experience a "real-time" event no matter where they're on earth. Several companies have realized live streaming to become a particularly useful method to conduct question and answer sessions with viewers. This kind of active participation generates a unique connectedness between the business and its customers, greatly enhancing loyalty on the brand by the participants and allowing the viewers to offer live testimonials regarding the service or product.

AI (Artificial Intelligence). International companies are still exploring the power of AI to better track and analyze consumer shopping behaviors in countries around the globe. This type of information was, until recently, a very time-consuming and challenging list of statistics that has been typically only restricted to the greatest, most profitable companies which had the manpower forced to collect and analyze the outcomes. But due to AI, such a information will soon be from the grasp of marketers working for virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers on the practice employing the popularity of other brands to increase the reputation and success of your own. The fast-food industry gives a good instance of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants which can be clustered together in a short distance of one another report markedly higher sales compared to those in isolated locations. This may sound counterintuitive, nevertheless the simple truth is that a number of different fast-food restaurants located inside same few blocks provide you with the consumer with a huge assortment of choices and increase the likelihood that shoppers stop to nibble on. Professional marketers project that cross-sector international marketing will become more commonplace on this coming year, including an increase in strategic partnerships to realize a larger degree of success for those involved. Marketing is, without a doubt, not what it used to be. The facts are that our digital age provides marketing professionals with additional opportunities than previously. Although each one of these trends are very important to make note of, do not forget that the key aspect of any international strategy is one thing a lot more basic: you need to be capable of effectively communicate with consumers and customers abroad. And that will mean employing the services of an experienced, professional translator. The first step within your international marketing efforts can take place today by contacting a reputable translation company and locating the translator that best suits your company's needs.

At MI Translations, our dedication to our customers will be as unwavering as our dedication to providing accurate, precise translation company. We have been capable of distinguish ourselves because of our team along with the processes we employ to steer our work.