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Marketing isn't what it really was previously. In today's world, more and more companies are performing business in countries around the globe, understanding that means a lot more challenges for professional marketers. If you're planning on expanding your business in the global marketplace, it is advisable to stay informed on current trends in international marketing so you can pick and choose which will be best to your company. Here then, are a few of those trends plus some basic information regarding each one.

Social media. One of the most beneficial tools for today's professional marketers may be summed up by 50 % words: social media marketing. No longer just a tool for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram plus more are actually an undeniably common way to market and advertise your products worldwide. The power of social websites as a marketing strategy is evidenced through the major league companies that now put it to use with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and more can attest to the fact social websites continues to be an incredibly effective avenue for marketing products and services worldwide.

Video advertising. Live video streaming is really a feature that has become ever more popular among social networking sites. Using live video streaming for international marketing techniques efforts is particularly effective due to the ability to give consumers and potential customers the opportunity to experience a "real-time" event no matter where they are on this planet. Several companies have realized live streaming to become particularly useful way to conduct question and answer sessions with viewers. This kind of active participation generates a unique connectedness involving the business and it is customers, greatly enhancing loyalty for the brand by the participants and allowing the viewers to provide live testimonials regarding the services or products.

AI (Artificial Intelligence). International companies are still going through the power of AI to better track and analyze consumer shopping behaviors in countries around the globe. This type of information was, until just recently, an incredibly time-consuming and challenging pair of statistics that's typically only restricted to the most important, most profitable companies which have the manpower required to collect and analyze the outcome. But thanks to AI, such a information will soon be within the grasp of marketers employed by virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice of utilizing the popularity of other brands to boost the reputation and success of your own. The fast-food industry gives a good demonstration of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants which can be clustered together within a short distance of one another report markedly higher sales compared to those in more isolated locations. This may sound counterintuitive, but the simple truth is that several different fast-food restaurants located inside the same few blocks provide you with the consumer which has a great variety of choices and boost the likelihood that shoppers will minimize to nibble on. Professional marketers project that cross-sector international marketing will become more commonplace with this coming year, including an increase in strategic partnerships to gain a better a higher level success for anyone involved. Marketing is, undoubtedly, not just what it was previously. The truth is that our digital age provides marketing professionals with additional opportunities than previously. Although these trends are crucial to keep in mind, do not forget that the most crucial element of any international marketing campaign is one area much more basic: you must manage to effectively contact consumers and customers far away. And that will mean employing the services of the experienced, professional translator. The first step in your international marketing efforts can take place today by contacting a good translation company and seeking the translator that is best suited for your organization's needs.

At MI Translations, our persistence for our customers is as unwavering as our dedication to providing accurate, precise translation services. We have been in a position to distinguish ourselves due to our team and the processes we employ to help our work.