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Marketing isn't what it used to be. In today's world, a lot more companies are performing business in countries all over the world, knowning that means a large number of challenges for professional marketers. If you're planning on expanding your company into the global marketplace, it's important to stay informed on current trends in international marketing in order to choose which would be best on your company. Here then, are a few of those trends and some basic specifics of every one.

Social media. One in the most reliable tools for today's professional marketers may be summed up by 50 % words: social websites. No longer just something for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram plus more are actually an undeniably common way to market and advertise your products worldwide. The power of social media marketing as a marketing device is evidenced with the major league companies that now utilize it with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and many more can attest to the belief that social websites is still an incredibly effective avenue for marketing products and services world wide.

Video advertising. Live video streaming is a feature that has become more popular then ever among social networks. Using live video streaming for international promoting efforts is especially effective for the capacity to give consumers and potential customers the chance to experience a "real-time" event wherever they may be in the world. Several companies have found live streaming to become particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness relating to the business and its particular customers, greatly enhancing loyalty towards the brand on the part of the participants and allowing the viewers to offer live testimonials about the products or services.

AI (Artificial Intelligence). International companies are presently checking out the power of AI to more effectively track and analyze consumer shopping behaviors in countries around the globe. This type of information was, until recently, a very time-consuming and challenging set of statistics that was typically only reserved for the largest, most profitable companies which in fact had the manpower forced to collect and analyze the outcome. But because of AI, this type of information will soon be inside the grasp of marketers employed by virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers towards the practice utilizing the recognition of other brands to boost the reputation and success of your personal. The fast-food industry supplies a good demonstration of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants which can be clustered together inside a short distance of 1 another report markedly higher sales than those in more isolated locations. This may sound counterintuitive, though the fact is that a number of different fast-food restaurants located inside the same few blocks provide you with the consumer with a great variety of choices and increase the likelihood that shoppers stop to nibble on. Professional marketers project that cross-sector international marketing will become more commonplace on this coming year, including an increase in strategic partnerships to achieve a better a higher level success for anyone involved. Marketing is, undeniably, not exactly what it was once. The simple truth is that our digital age provides marketing professionals with more opportunities than previously. Although each one of these trends are essential to be aware of, remember that the most crucial aspect of any international marketing campaign is one thing much more basic: you have to manage to effectively communicate with consumers and customers in other countries. And that will mean employing the services of the experienced, professional translator. The first step with your international marketing efforts can take place today by contacting an established translation company and seeking the translator that is best suited for your company's needs.

At MI Translations, our resolve for our customers is really as unwavering as our dedication to providing accurate, precise translation services. We have been able to distinguish ourselves because of our team as well as the processes we employ to guide our work.