Business Studies Previous Question Paper Grade 12

Marketing isn't exactly what it had been. In today's world, a lot more companies are going to do business in countries around the world, which means a lot more challenges for professional marketers. If you're planning on expanding your small business in to the global marketplace, it is critical to stay informed on current trends in international marketing so that you can choose which could be most effective to your company. Here then, are a couple of those trends plus some basic specifics of each one of these.

Social media. One with the best tools for today's professional marketers may be summed up in two words: social networking. No longer just a power tool for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram plus much more are now an undeniably common method to market and advertise your products worldwide. The power of social media being a marketing device is evidenced by the major league companies that now make use of it with impressive results: brands like Nike, Starbucks, Pampers, NASA, Denny's and others can attest to the belief that social media is still an amazingly effective avenue for marketing services and products worldwide.

Video advertising. Live video streaming can be a feature that is ever more popular among social networks. Using live video streaming for international marketing and advertising efforts is particularly effective for the power to give consumers and potential prospects the chance to experience a "real-time" event no matter where they are on this planet. Several companies are finding live streaming to become particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness relating to the business and its customers, greatly enhancing loyalty towards the brand on the part of the participants and allowing the viewers to offer live testimonials concerning the services or products.

AI (Artificial Intelligence). International companies are presently going through the power of AI to more efficiently track and analyze consumer shopping behaviors in countries worldwide. This type of information was, until just recently, an exceptionally time-consuming and challenging pair of statistics that was typically only available to the largest, most profitable companies that have the manpower forced to collect and analyze the outcome. But thanks to AI, this kind of information will quickly be inside grasp of marketers doing work for almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice of utilizing the recognition of other brands to raise the reputation and success of your personal. The fast-food industry offers a good example of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants which can be clustered together in a short distance of one another report markedly higher sales than those in more isolated locations. This may sound counterintuitive, however the facts are that a number of different fast-food restaurants located within the same few blocks provide you with the consumer which has a tremendous variety of choices and boost the likelihood that shoppers will minimize to eat. Professional marketers project that cross-sector international marketing will become more commonplace with this coming year, including an increase in strategic partnerships to get a greater amount of success for all those involved. Marketing is, certainly, not just what it used to be. The facts are that our digital age provides marketing professionals with an increase of opportunities than previously. Although each one of these trends are important to bear in mind, remember that the most important aspect of any international strategy is something far more basic: you need to be capable of effectively speak with consumers and customers abroad. And that will mean employing the services of an experienced, professional translator. The first step with your international marketing efforts can take place today by contacting a professional translation company and seeking the translator that matches your organization's needs.

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