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Marketing isn't what it had been. In today's world, a lot more companies are performing business in countries around the globe, and that means a greater number of challenges for professional marketers. If you're planning on expanding your company into the global marketplace, it is critical to stay informed on current trends in international marketing so that you can pick and choose which may be best on your company. Here then, are some of those trends and a few basic details about each one of these.

Social media. One from the most effective tools for today's professional marketers could be summed up by 50 percent words: social networking. No longer just something for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram plus more have become an undeniably common strategy to market and advertise your services and products worldwide. The power of social media as being a marketing device is evidenced with the major league companies that now apply it with impressive results: brands like Nike, Starbucks, Pampers, NASA, Denny's and much more can verify the truth that social websites remains a remarkably effective avenue for marketing products and services around the globe.

Video advertising. Live video streaming can be a feature that has become ever more popular among internet sites. Using live video streaming for international marketing techniques efforts is very effective because of its ability to give consumers and potential prospects the opportunity experience a "real-time" event irrespective of where they are on earth. Several companies have discovered live streaming becoming a particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness between your business and its particular customers, greatly enhancing loyalty towards the brand on the part of the participants and allowing the viewers to deliver live testimonials in regards to the products or services.

AI (Artificial Intelligence). International companies are currently exploring the power of AI to more effectively track and analyze consumer shopping behaviors in countries around the globe. This type of information was, until just lately, an incredibly time-consuming and challenging group of statistics which was typically only available to the biggest, most profitable companies which had the manpower needed to collect and analyze the results. But due to AI, this kind of information will soon be inside grasp of marketers working for every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice of employing the buzz of other brands to boost the reputation and success of your family. The fast-food industry provides a good illustration of cross-sector marketing at its most rudimentry level. Studies have shown that fast-food restaurants that are clustered together in a short distance of just one another report markedly higher sales than those in additional isolated locations. This may sound counterintuitive, but the fact is that several different fast-food restaurants located inside the same few blocks give you the consumer having a huge assortment of choices and increase the likelihood that shoppers will eradicate to eat. Professional marketers project that cross-sector international marketing will end up more commonplace within this coming year, including an increase in strategic partnerships to achieve a greater amount of success for anyone involved. Marketing is, undoubtedly, not what it really was previously. The fact is that our digital age provides marketing professionals with more opportunities than in the past. Although all these trends are very important to make note of, do not forget that the most important facet of any international strategy is a thing considerably more basic: you have to be able to effectively contact consumers and customers far away. And that will mean employing the services of an experienced, professional translator. The first step within your international marketing efforts can take place today by contacting an established translation company and finding the translator that best suits your business's needs.

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