Business Strategy Workshop Exercise

Marketing isn't just what it was once. In today's world, a lot more companies are doing business in countries worldwide, knowning that means a lot more challenges for professional marketers. If you're planning on expanding your company in the global marketplace, it's important to stay informed on current trends in international marketing to help you pick and choose which will be most reliable to your company. Here then, are a couple of those trends plus some basic specifics of each one of these.

Social media. One of the most beneficial tools for today's professional marketers may be summed up by 50 percent words: social websites. No longer just a tool for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram and much more are an undeniably common approach to market and promote your services worldwide. The power of social networking as being a marketing tool is evidenced by the major league companies that now make use of it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and many more can confirm the truth that social media remains to be an incredibly effective avenue for marketing products and services world wide.

Video advertising. Live video streaming is a feature that is ever more popular among social networking sites. Using live video streaming for international promoting efforts is particularly effective because of its capability to give consumers and prospective customers the opportunity to experience a "real-time" event regardless of where they are on the planet. Several companies are finding live streaming to become a particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation generates a unique connectedness involving the business and it is customers, greatly enhancing loyalty to the brand by the participants and allowing the viewers to deliver live testimonials in regards to the products or services.

AI (Artificial Intelligence). International companies are presently exploring the power of AI to better track and analyze consumer shopping behaviors in countries worldwide. This type of information was, until just, an extremely time-consuming and challenging pair of statistics that's typically only available the biggest, most profitable companies that have the manpower needed to collect and analyze the outcomes. But due to AI, this type of information has decided to be within the grasp of marketers doing work for just about any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers on the practice utilizing very good of other brands to boost the reputation and success of your own. The fast-food industry offers a good instance of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants which might be clustered together in just a short distance of just one another report markedly higher sales than these in isolated locations. This may sound counterintuitive, but the simple truth is that a number of different fast-food restaurants located within the same few blocks provide the consumer with a tremendous variety of choices and increase the likelihood that shoppers will eradicate to eat. Professional marketers project that cross-sector international marketing will end up more commonplace on this coming year, including an increase in strategic partnerships to get an increased degree of success for those involved. Marketing is, undeniably, not just what it was once. The truth is that our digital age provides marketing professionals with additional opportunities than ever before. Although each one of these trends are very important to be aware of, do not forget that the main facet of any international advertising campaign is one thing much more basic: you must manage to effectively contact consumers and customers abroad. And that will mean employing the services of an experienced, professional translator. The first step with your international marketing efforts can take place today by contacting an established translation company and choosing the translator that is best suited for your small business's needs.

At MI Translations, our persistence for our customers will be as unwavering as our dedication to providing accurate, precise translation company. We have been in a position to distinguish ourselves as a consequence of all of us as well as the processes we employ to steer our work.