Business Strategy Harvard Business Review

Marketing isn't exactly what it used to be. In today's world, increasingly more companies are doing business in countries worldwide, which means a large number of challenges for professional marketers. If you're planning on expanding your company to the global marketplace, it's important to stay informed on current trends in international marketing in order to select which will be most beneficial to your company. Here then, are some of those trends plus some basic information regarding each one of these.

Social media. One with the most effective tools for today's professional marketers may be summed up by 50 percent words: social networking. No longer just something for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram plus more are now an undeniably common way to market and advertise your products and services worldwide. The power of social networking being a marketing tool is evidenced with the major league firms that now make use of it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and more can verify the fact that social media remains an unexpectedly effective avenue for marketing products and services worldwide.

Video advertising. Live video streaming is often a feature that has become popular among internet sites. Using live video streaming for international promoting efforts is specially effective because of its ability to give consumers and customers the chance to experience a "real-time" event wherever these are in the world. Several companies have found live streaming to become particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness between your business as well as customers, greatly enhancing loyalty to the brand by the participants and allowing the viewers to offer live testimonials in regards to the product or service.

AI (Artificial Intelligence). International companies are checking out the power of AI to more effectively track and analyze consumer shopping behaviors in countries all over the world. This type of information was, until just lately, a very time-consuming and challenging pair of statistics that was typically only reserved for the largest, most profitable companies that have the manpower required to collect and analyze the final results. But due to AI, this type of information has decided to be inside the grasp of marketers employed by every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice employing the buzz of other brands to boost the reputation and success of your personal. The fast-food industry offers a good example of cross-sector marketing at its most rudimentry level. Studies have shown that fast-food restaurants which can be clustered together within a short distance of 1 another report markedly higher sales than these in additional isolated locations. This may sound counterintuitive, though the simple truth is that several different fast-food restaurants located from the same few blocks provide the consumer with a tremendous variety of choices and raise the likelihood that shoppers will eradicate to eat. Professional marketers project that cross-sector international marketing can become more commonplace with this coming year, including an increase in strategic partnerships to realize a greater degree of success for the people involved. Marketing is, undoubtedly, not what it really was once. The fact is that our digital age provides marketing professionals with more opportunities than previously. Although every one of these trends are very important to be aware of, understand that the main part of any international marketing strategy is a thing considerably more basic: you must have the ability to effectively talk to consumers and customers abroad. And that will mean employing the services of your experienced, professional translator. The first step within your international marketing efforts can take place today by contacting a good translation company and choosing the translator that best suits your small business's needs.

At MI Translations, our resolve for our customers is really as unwavering as our dedication to providing accurate, precise translation company. We have been capable to distinguish ourselves due to our team and also the processes we employ to guide our work.