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Marketing isn't just what it was once. In today's world, more and more companies do business in countries around the globe, and that means a lot more challenges for professional marketers. If you're planning on expanding your company in the global marketplace, it's important to stay informed on current trends in international marketing in order to pick and choose which could be most reliable for your company. Here then, are a few of those trends and some basic details about each.

Social media. One from the most reliable tools for today's professional marketers may be summed up in 2 words: social media. No longer just a tool for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram and much more are actually an undeniably common way to market and advertise your products worldwide. The power of social websites like a marketing device is evidenced with the major league companies that now apply it with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny's and more can attest to the fact social networking is still an unexpectedly effective avenue for marketing products around the world.

Video advertising. Live video streaming is often a feature that has been popular among internet sites. Using live video streaming for international marketing techniques efforts is especially effective for its power to give consumers and prospective customers the chance to experience a "real-time" event irrespective of where they may be on this planet. Several companies have found live streaming to be a particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness involving the business as well as customers, greatly enhancing loyalty for the brand for the participants and allowing the viewers to deliver live testimonials about the services or products.

AI (Artificial Intelligence). International companies are studying the power of AI to better track and analyze consumer shopping behaviors in countries all over the world. This type of information was, until recently, an exceptionally time-consuming and challenging list of statistics which was typically only available the largest, most profitable companies which in fact had the manpower needed to collect and analyze the outcomes. But because of AI, such a information has decided to be within the grasp of marketers doing work for virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers on the practice of employing the recognition of other brands to boost the reputation and success of your family. The fast-food industry provides a good illustration of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants that are clustered together inside a short distance of 1 another report markedly higher sales than those in additional isolated locations. This may sound counterintuitive, but the truth is that several unique fast-food restaurants located inside same few blocks supply the consumer using a tremendous variety of choices and increase the likelihood that shoppers will stop to nibble on. Professional marketers project that cross-sector international marketing will end up more commonplace with this coming year, including an increase in strategic partnerships to gain an increased amount of success for all those involved. Marketing is, without a doubt, not just what it was once. The truth is that our digital age provides marketing professionals with increased opportunities than ever before. Although every one of these trends are important to be aware of, do not forget that the most important aspect of any international marketing campaign is one thing considerably more basic: you must manage to effectively contact consumers and customers in other countries. And that will mean employing the services of your experienced, professional translator. The first step within your international marketing efforts can take place today by contacting a good translation company and seeking the translator that best suits your company's needs.

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