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Marketing isn't what it really was once. In today's world, increasingly more companies do business in countries worldwide, which means a large number of challenges for professional marketers. If you're planning on expanding your business in to the global marketplace, it is advisable to stay informed on current trends in international marketing so you can pick and choose which could be most reliable for your company. Here then, are some of those trends plus some basic specifics of each one of these.

Social media. One of the most beneficial tools for today's professional marketers may be summed up in 2 words: social media. No longer just an instrument for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram and more are now an undeniably common way to market and advertise your products worldwide. The power of social networking as a marketing device is evidenced with the major league firms that now apply it with impressive results: brands like Nike, Starbucks, Pampers, NASA, Denny's and more can verify the fact social media remains an incredibly effective avenue for marketing services and products around the world.

Video advertising. Live video streaming is really a feature that has been increasingly popular among social networking sites. Using live video streaming for international advertising and marketing efforts is specially effective due to the ability to give consumers and potential prospects the chance to experience a "real-time" event wherever they may be in the world. Several companies have discovered live streaming becoming a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness between the business and its customers, greatly enhancing loyalty for the brand for the participants and allowing the viewers to offer live testimonials regarding the products or services.

AI (Artificial Intelligence). International companies are still going through the power of AI to more effectively track and analyze consumer shopping behaviors in countries around the world. This type of information was, until recently, a very time-consuming and challenging set of statistics that has been typically only restricted to the biggest, most profitable companies which have the manpower forced to collect and analyze the final results. But due to AI, this kind of information will soon be within the grasp of marketers being employed by virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice employing the recognition of other brands to increase the reputation and success of your personal. The fast-food industry provides a good demonstration of cross-sector marketing at its most rudimentry level. Studies have shown that fast-food restaurants which are clustered together within a short distance of a single another report markedly higher sales than those in more isolated locations. This may sound counterintuitive, however the truth is that several unique fast-food restaurants located inside same few blocks provide the consumer with a tremendous variety of choices and raise the likelihood that shoppers will stop you can eat. Professional marketers project that cross-sector international marketing can become more commonplace with this coming year, including an increase in strategic partnerships to gain a greater amount of success for those involved. Marketing is, undeniably, not exactly what it had been. The truth is that our digital age provides marketing professionals with an increase of opportunities than in the past. Although each one of these trends are essential to be aware of, do not forget that the most crucial facet of any international advertising campaign is something far more basic: you need to have the ability to effectively contact consumers and customers in other countries. And that will mean employing the services associated with an experienced, professional translator. The first step within your international marketing efforts can take place today by contacting a professional translation company and locating the translator that best suits your company's needs.

At MI Translations, our persistence for our customers can be as unwavering as our dedication to providing accurate, precise translation service. We have been capable to distinguish ourselves because of our team and also the processes we employ to steer our work.