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Marketing isn't exactly what it had been. In today's world, a lot more companies are performing business in countries around the globe, understanding that means a lot more challenges for professional marketers. If you're planning on expanding your business in the global marketplace, you need to stay informed on current trends in international marketing so you can choose which could be most beneficial on your company. Here then, are a few of those trends plus some basic information about each one.

Social media. One of the most beneficial tools for today's professional marketers might be summed up in two words: social media. No longer just something for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram plus more are actually an undeniably common strategy to market and market your products and services worldwide. The power of social media being a marketing device is evidenced through the major league businesses that now apply it with impressive results: brands like Nike, Starbucks, Pampers, NASA, Denny's and many more can attest to the truth that social media marketing remains to be an unexpectedly effective avenue for marketing products around the globe.

Video advertising. Live video streaming is a feature that has become ever more popular among social networks. Using live video streaming for international advertising and marketing efforts is especially effective due to the ability to give consumers and prospective customers the opportunity to experience a "real-time" event wherever these are on the planet. Several companies have found live streaming to become a particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness relating to the business as well as customers, greatly enhancing loyalty to the brand on the part of the participants and allowing the viewers to deliver live testimonials regarding the service or product.

AI (Artificial Intelligence). International companies are still studying the power of AI to more efficiently track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just, an incredibly time-consuming and challenging group of statistics that has been typically only reserved for the greatest, most profitable companies which have the manpower necessary to collect and analyze the outcome. But as a result of AI, this kind of information will soon be inside grasp of marketers being employed by virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers towards the practice of employing the popularity of other brands to increase the reputation and success of your personal. The fast-food industry gives a good demonstration of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants which are clustered together in just a short distance of one another report markedly higher sales than those in additional isolated locations. This may sound counterintuitive, however the truth is that a number of different fast-food restaurants located inside the same few blocks provide you with the consumer with a great variety of choices and increase the likelihood that shoppers will stop to eat. Professional marketers project that cross-sector international marketing will end up more commonplace with this coming year, including an increase in strategic partnerships to realize a larger degree of success for all those involved. Marketing is, without a doubt, not just what it was previously. The simple truth is that our digital age provides marketing professionals with increased opportunities than ever before. Although all these trends are important to make note of, keep in mind that the most crucial part of any international strategy is something far more basic: you need to have the ability to effectively speak with consumers and customers abroad. And that will mean employing the services of the experienced, professional translator. The first step with your international marketing efforts can take place today by contacting an established translation company and choosing the translator that is best suited for your small business's needs.

At MI Translations, our commitment to our customers is really as unwavering as our dedication to providing accurate, precise translation services. We have been capable to distinguish ourselves as a result of our team as well as the processes we employ to guide our work.