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Marketing isn't what it was once. In today's world, a growing number of companies are performing business in countries all over the world, which means a lot more challenges for professional marketers. If you're planning on expanding your business into the global marketplace, you need to stay informed on current trends in international marketing so you can pick and choose which would be most reliable for your company. Here then, are a handful of those trends and some basic specifics of each one of these.

Social media. One of the most beneficial tools for today's professional marketers can be summed up in two words: social media marketing. No longer just something for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram and much more are actually an undeniably common way to market and advertise your products worldwide. The power of social websites being a marketing tool is evidenced from the major league businesses that now apply it with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and more can confirm the belief that social media remains to be a remarkably effective avenue for marketing products around the globe.

Video advertising. Live video streaming is a feature that has become increasingly popular among social networking sites. Using live video streaming for international marketing techniques efforts is very effective because of its capability to give consumers and prospective customers the opportunity to experience a "real-time" event regardless of where they are on earth. Several companies are finding live streaming to become particularly useful method to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness between your business as well as customers, greatly enhancing loyalty on the brand on the part of the participants and allowing the viewers to offer live testimonials about the products or services.

AI (Artificial Intelligence). International companies are still exploring the power of AI to better track and analyze consumer shopping behaviors in countries worldwide. This type of information was, until just lately, an exceptionally time-consuming and challenging group of statistics that was typically only reserved for the largest, most profitable companies which have the manpower necessary to collect and analyze the final results. But as a result of AI, this kind of information will quickly be within the grasp of marketers being employed by virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers on the practice utilizing the popularity of other brands to improve the reputation and success of your own. The fast-food industry offers a good instance of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants which might be clustered together in a short distance of a single another report markedly higher sales than those in isolated locations. This may sound counterintuitive, nevertheless the facts are that several unique fast-food restaurants located within the same few blocks supply the consumer with a tremendous variety of choices and increase the likelihood that shoppers will minimize to consume. Professional marketers project that cross-sector international marketing can become more commonplace within this coming year, including an increase in strategic partnerships to get an increased degree of success for the people involved. Marketing is, undoubtedly, not what it really was once. The simple truth is that our digital age provides marketing professionals with an increase of opportunities than previously. Although every one of these trends are important to keep in mind, keep in mind that the main facet of any international marketing campaign is something far more basic: you have to manage to effectively contact consumers and customers in other countries. And that will mean employing the services of an experienced, professional translator. The first step with your international marketing efforts can take place today by contacting a professional translation company and seeking the translator that is best suited for your business's needs.

At MI Translations, our persistence for our customers will be as unwavering as our dedication to providing accurate, precise translation services. We have been able to distinguish ourselves as a consequence of our team and also the processes we employ to guide our work.