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Marketing isn't what it was previously. In today's world, more and more companies are doing business in countries all over the world, which means a lot more challenges for professional marketers. If you're planning on expanding your small business in to the global marketplace, it is critical to stay informed on current trends in international marketing to help you choose which may be most reliable to your company. Here then, are a handful of those trends and some basic specifics of each.

Social media. One of the best tools for today's professional marketers can be summed up in two words: social media marketing. No longer just a tool for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram plus much more have become an undeniably common way to market and promote your products and services worldwide. The power of social media being a marketing device is evidenced through the major league companies that now utilize it with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny's and others can attest to the truth that social media marketing is still a remarkably effective avenue for marketing products and services around the globe.

Video advertising. Live video streaming is often a feature that has been increasingly popular among internet sites. Using live video streaming for international marketing and advertising efforts is particularly effective because of its capacity to give consumers and potential prospects the opportunity experience a "real-time" event regardless of where they may be in the world. Several companies have realized live streaming to become a particularly useful method to conduct question and answer sessions with viewers. This kind of active participation generates a unique connectedness involving the business and its particular customers, greatly enhancing loyalty for the brand for the participants and allowing the viewers to deliver live testimonials concerning the services or products.

AI (Artificial Intelligence). International companies are exploring the power of AI to better track and analyze consumer shopping behaviors in countries all over the world. This type of information was, until just recently, a very time-consuming and challenging pair of statistics that was typically only available to the most important, most profitable companies that have the manpower necessary to collect and analyze the outcomes. But thanks to AI, this type of information will quickly be inside the grasp of marketers being employed by almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice employing the recognition of other brands to increase the reputation and success of your. The fast-food industry provides a good illustration of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants which can be clustered together in just a short distance of 1 another report markedly higher sales than those in additional isolated locations. This may sound counterintuitive, however the facts are that many different fast-food restaurants located from the same few blocks supply the consumer having a huge assortment of choices and increase the likelihood that shoppers stop to consume. Professional marketers project that cross-sector international marketing will end up more commonplace within this coming year, including an increase in strategic partnerships to achieve a larger degree of success for all those involved. Marketing is, undeniably, not what it really was previously. The facts are that our digital age provides marketing professionals with an increase of opportunities than in the past. Although each one of these trends are very important to keep in mind, do not forget that the key part of any international strategy is one area considerably more basic: you must be able to effectively communicate with consumers and customers in other countries. And that will mean employing the services associated with an experienced, professional translator. The first step within your international marketing efforts can take place today by contacting an established translation company and seeking the translator that most closely fits your business's needs.

At MI Translations, our persistence for our customers will be as unwavering as our dedication to providing accurate, precise translation service. We have been in a position to distinguish ourselves due to our team as well as the processes we employ to guide our work.