Business Model Stress Testing

Marketing isn't exactly what it used to be. In today's world, a growing number of companies do business in countries all over the world, understanding that means a lot more challenges for professional marketers. If you're planning on expanding your organization in the global marketplace, it is advisable to stay informed on current trends in international marketing so you can select which could be best on your company. Here then, are a few of those trends and a few basic specifics of each.

Social media. One with the most reliable tools for today's professional marketers can be summed up by 50 percent words: social media. No longer just a power tool for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and more are now an undeniably common approach to market and promote your products worldwide. The power of social media like a advertising tool is evidenced by the major league companies that now utilize it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and much more can verify the truth that social media marketing is still an unexpectedly effective avenue for marketing products around the world.

Video advertising. Live video streaming can be a feature that is more popular then ever among social networking sites. Using live video streaming for international advertising and marketing efforts is very effective for the capability to give consumers and customers the opportunity experience a "real-time" event irrespective of where they are in the world. Several companies have realized live streaming to become a particularly useful method to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness between your business and its customers, greatly enhancing loyalty for the brand on the part of the participants and allowing the viewers to deliver live testimonials in regards to the product or service.

AI (Artificial Intelligence). International companies are currently studying the power of AI to more efficiently track and analyze consumer shopping behaviors in countries all over the world. This type of information was, until recently, an exceptionally time-consuming and challenging set of statistics that has been typically only available to the largest, most profitable companies which had the manpower needed to collect and analyze the final results. But thanks to AI, this kind of information will soon be from the grasp of marketers being employed by almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers on the practice of employing the recognition of other brands to raise the reputation and success of your own. The fast-food industry provides a good instance of cross-sector marketing at its most rudimentry level. Studies have shown that fast-food restaurants which are clustered together in a short distance of 1 another report markedly higher sales than these in more isolated locations. This may sound counterintuitive, but the fact is that several different fast-food restaurants located inside same few blocks supply the consumer using a huge assortment of choices and increase the likelihood that shoppers will eradicate to eat. Professional marketers project that cross-sector international marketing can be more commonplace within this coming year, including an increase in strategic partnerships to get a larger degree of success for all those involved. Marketing is, without a doubt, not what it was previously. The truth is that our digital age provides marketing professionals with more opportunities than any other time. Although each one of these trends are very important to keep in mind, remember that the most important element of any international marketing campaign is one area much more basic: you should be capable of effectively contact consumers and customers far away. And that will mean employing the services of your experienced, professional translator. The first step within your international marketing efforts can take place today by contacting a reputable translation company and finding the translator that best suits your small business's needs.

At MI Translations, our commitment to our customers will be as unwavering as our dedication to providing accurate, precise translation service. We have been in a position to distinguish ourselves as a consequence of our team as well as the processes we employ to steer our work.