Strategic Management Of Business Model Transformation Lessons From Nokia

Marketing isn't what it was previously. In today's world, a growing number of companies are going to do business in countries all over the world, understanding that means a lot more challenges for professional marketers. If you're planning on expanding your organization in the global marketplace, you need to stay informed on current trends in international marketing so you can pick and choose which will be most effective on your company. Here then, are a couple of those trends and a few basic information regarding each one.

Social media. One in the most effective tools for today's professional marketers might be summed up by 50 % words: social networking. No longer just a power tool for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram plus much more are actually an undeniably common way to market and promote your products worldwide. The power of social websites being a marketing strategy is evidenced from the major league companies that now utilize it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and much more can attest to the belief that social networking continues to be a remarkably effective avenue for marketing services around the globe.

Video advertising. Live video streaming can be a feature that has become ever more popular among internet sites. Using live video streaming for international marketing and advertising efforts is especially effective due to the ability to give consumers and customers the opportunity experience a "real-time" event regardless of where they are on earth. Several companies are finding live streaming to be a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation generates a unique connectedness between the business and it is customers, greatly enhancing loyalty to the brand for the participants and allowing the viewers to provide live testimonials about the products or services.

AI (Artificial Intelligence). International companies are currently studying the power of AI to more efficiently track and analyze consumer shopping behaviors in countries around the globe. This type of information was, until just recently, a very time-consuming and challenging list of statistics that has been typically only restricted to the greatest, most profitable companies which had the manpower necessary to collect and analyze the results. But thanks to AI, this sort of information will soon be inside the grasp of marketers working for almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers towards the practice employing very good of other brands to boost the reputation and success of your own. The fast-food industry offers a good instance of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants which might be clustered together inside a short distance of one another report markedly higher sales than others in more isolated locations. This may sound counterintuitive, however the truth is that many different fast-food restaurants located inside the same few blocks provide the consumer which has a tremendous variety of choices and boost the likelihood that shoppers stop to eat. Professional marketers project that cross-sector international marketing will end up more commonplace within this coming year, including an increase in strategic partnerships to realize a greater amount of success for the people involved. Marketing is, without a doubt, not exactly what it had been. The fact is that our digital age provides marketing professionals with more opportunities than any other time. Although all these trends are essential to keep in mind, do not forget that the key part of any international strategy is something much more basic: you must be able to effectively speak with consumers and customers abroad. And that will mean employing the services associated with an experienced, professional translator. The first step with your international marketing efforts can take place today by contacting an established translation company and locating the translator that best suits your company's needs.

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