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Marketing isn't exactly what it was previously. In today's world, more and more companies are performing business in countries around the globe, and that means more challenges for professional marketers. If you're planning on expanding your organization to the global marketplace, it's important to stay informed on current trends in international marketing so that you can choose which may be most effective for the company. Here then, are some of those trends and several basic information about each one.

Social media. One with the most reliable tools for today's professional marketers might be summed up by 50 % words: social networking. No longer just something for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram and much more are actually an undeniably common way to market and market your products worldwide. The power of social websites being a marketing device is evidenced from the major league firms that now apply it with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and others can verify the fact that social media marketing remains to be a remarkably effective avenue for marketing services and products around the world.

Video advertising. Live video streaming is a feature that is ever more popular among social networks. Using live video streaming for international advertising and marketing efforts is particularly effective for the ability to give consumers and customers the opportunity experience a "real-time" event regardless of where they are in the world. Several companies have discovered live streaming to be a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness involving the business as well as customers, greatly enhancing loyalty on the brand on the part of the participants and allowing the viewers to offer live testimonials about the service or product.

AI (Artificial Intelligence). International companies are still exploring the power of AI to more efficiently track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just lately, an extremely time-consuming and challenging list of statistics that has been typically only reserved for the greatest, most profitable companies which had the manpower needed to collect and analyze the final results. But as a result of AI, such a information will soon be inside grasp of marketers employed by almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers towards the practice of utilizing the recognition of other brands to improve the reputation and success of your own. The fast-food industry supplies a good example of cross-sector marketing at its most rudimentry level. Studies have shown that fast-food restaurants which might be clustered together in just a short distance of one another report markedly higher sales than these in isolated locations. This may sound counterintuitive, though the fact is that several unique fast-food restaurants located inside same few blocks provide the consumer which has a great variety of choices and improve the likelihood that shoppers will eradicate you can eat. Professional marketers project that cross-sector international marketing will end up more commonplace within this coming year, including an increase in strategic partnerships to achieve a larger degree of success for those involved. Marketing is, undeniably, not just what it was once. The facts are that our digital age provides marketing professionals with increased opportunities than ever before. Although each one of these trends are very important to make note of, remember that the most important facet of any international marketing campaign is one thing a lot more basic: you should manage to effectively contact consumers and customers in other countries. And that will mean employing the services associated with an experienced, professional translator. The first step with your international marketing efforts can take place today by contacting a professional translation company and choosing the translator that is best suited for your organization's needs.

At MI Translations, our commitment to our customers is really as unwavering as our dedication to providing accurate, precise translation services. We have been capable of distinguish ourselves as a result of all of us along with the processes we employ to guide our work.