B2b Business Model Examples

Marketing isn't exactly what it was previously. In today's world, increasingly more companies are performing business in countries all over the world, knowning that means a large number of challenges for professional marketers. If you're planning on expanding your business in the global marketplace, you need to stay informed on current trends in international marketing so that you can choose which would be most effective on your company. Here then, are some of those trends plus some basic information about each.

Social media. One of the most reliable tools for today's professional marketers might be summed up in two words: social media marketing. No longer just an instrument for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram plus much more have become an undeniably common way to market and promote your products worldwide. The power of social websites being a marketing strategy is evidenced through the major league firms that now make use of it with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny's and many more can attest to the fact social media remains a remarkably effective avenue for marketing services and products worldwide.

Video advertising. Live video streaming is a feature that has been more popular then ever among social networks. Using live video streaming for international marketing and advertising efforts is especially effective for its capability to give consumers and prospective customers the chance to experience a "real-time" event no matter where these are on earth. Several companies have found live streaming to be a particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness between the business and it is customers, greatly enhancing loyalty to the brand by the participants and allowing the viewers to offer live testimonials about the service or product.

AI (Artificial Intelligence). International companies are presently going through the power of AI to better track and analyze consumer shopping behaviors in countries around the globe. This type of information was, until just recently, an exceptionally time-consuming and challenging pair of statistics that has been typically only reserved for the largest, most profitable companies which have the manpower required to collect and analyze the outcomes. But due to AI, this sort of information will soon be within the grasp of marketers being employed by almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers on the practice of utilizing the popularity of other brands to improve the reputation and success of your own. The fast-food industry offers a good instance of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants that are clustered together within a short distance of just one another report markedly higher sales compared to those in more isolated locations. This may sound counterintuitive, however the facts are that several unique fast-food restaurants located from the same few blocks give you the consumer with a great variety of choices and boost the likelihood that shoppers will stop to eat. Professional marketers project that cross-sector international marketing can become more commonplace on this coming year, including an increase in strategic partnerships to get an increased level of success for anyone involved. Marketing is, without a doubt, not just what it used to be. The truth is that our digital age provides marketing professionals with an increase of opportunities than ever before. Although all these trends are very important to make note of, remember that the most crucial facet of any international marketing strategy is one thing considerably more basic: you should be capable of effectively speak with consumers and customers abroad. And that will mean employing the services of your experienced, professional translator. The first step in your international marketing efforts can take place today by contacting an established translation company and finding the translator that best suits your business's needs.

At MI Translations, our resolve for our customers will be as unwavering as our dedication to providing accurate, precise translation services. We have been in a position to distinguish ourselves because of we as well as the processes we employ to guide our work.