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Marketing isn't exactly what it used to be. In today's world, a lot more companies do business in countries all over the world, and that means more challenges for professional marketers. If you're planning on expanding your small business in to the global marketplace, it is advisable to stay informed on current trends in international marketing in order to choose which may be most beneficial for your company. Here then, are a few of those trends plus some basic details about each one.

Social media. One from the most reliable tools for today's professional marketers may be summed up in two words: social websites. No longer just a tool for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram and much more are now an undeniably common method to market and promote your products and services worldwide. The power of social media being a marketing device is evidenced from the major league businesses that now utilize it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and many more can attest to the truth that social media continues to be an unexpectedly effective avenue for marketing services around the world.

Video advertising. Live video streaming is often a feature that has been more popular then ever among internet sites. Using live video streaming for international marketing techniques efforts is very effective for the capacity to give consumers and prospective customers the opportunity experience a "real-time" event no matter where these are on the planet. Several companies are finding live streaming to become a particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation generates a unique connectedness involving the business as well as customers, greatly enhancing loyalty on the brand by the participants and allowing the viewers to deliver live testimonials regarding the product or service.

AI (Artificial Intelligence). International companies are currently exploring the power of AI to better track and analyze consumer shopping behaviors in countries worldwide. This type of information was, until just recently, an exceptionally time-consuming and challenging list of statistics that's typically only reserved for the greatest, most profitable companies that have the manpower forced to collect and analyze the outcomes. But because of AI, this type of information will quickly be inside the grasp of marketers employed by every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers on the practice utilizing the recognition of other brands to increase the reputation and success of your family. The fast-food industry gives a good illustration of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants which might be clustered together within a short distance of one another report markedly higher sales compared to those in more isolated locations. This may sound counterintuitive, but the simple truth is that a number of different fast-food restaurants located inside the same few blocks provide you with the consumer using a great variety of choices and improve the likelihood that shoppers will eradicate to consume. Professional marketers project that cross-sector international marketing will end up more commonplace within this coming year, including an increase in strategic partnerships to achieve a greater a higher level success for those involved. Marketing is, undoubtedly, not what it really used to be. The simple truth is that our digital age provides marketing professionals with more opportunities than in the past. Although each one of these trends are very important to make note of, keep in mind that the most crucial aspect of any international marketing campaign is something considerably more basic: you need to be able to effectively communicate with consumers and customers far away. And that will mean employing the services of an experienced, professional translator. The first step inside your international marketing efforts can take place today by contacting an established translation company and seeking the translator that is best suited for your company's needs.

At MI Translations, our persistence for our customers can be as unwavering as our dedication to providing accurate, precise translation service. We have been able to distinguish ourselves due to all of us and the processes we employ to guide our work.