The Transformative Business Model Harvard Business Review

Marketing isn't just what it used to be. In today's world, more and more companies are performing business in countries around the world, knowning that means a greater number of challenges for professional marketers. If you're planning on expanding your company into the global marketplace, you need to stay informed on current trends in international marketing so that you can choose which will be most beneficial to your company. Here then, are some of those trends and a few basic details about every one.

Social media. One of the most beneficial tools for today's professional marketers could be summed up in 2 words: social media. No longer just a tool for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram and much more are actually an undeniably common method to market and advertise your services worldwide. The power of social media like a marketing device is evidenced through the major league firms that now make use of it with impressive results: brands like Nike, Starbucks, Pampers, NASA, Denny's and much more can confirm the fact that social media remains to be an amazingly effective avenue for marketing products and services around the world.

Video advertising. Live video streaming is really a feature that has been more popular then ever among social networks. Using live video streaming for international advertising and marketing efforts is particularly effective for its capability to give consumers and prospective customers the opportunity experience a "real-time" event irrespective of where they are in the world. Several companies have found live streaming to be a particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness between your business and it is customers, greatly enhancing loyalty to the brand on the part of the participants and allowing the viewers to provide live testimonials about the services or products.

AI (Artificial Intelligence). International companies are checking out the power of AI to more effectively track and analyze consumer shopping behaviors in countries around the globe. This type of information was, until just lately, an incredibly time-consuming and challenging group of statistics that was typically only available the most important, most profitable companies which had the manpower forced to collect and analyze the outcome. But thanks to AI, this sort of information has decided to be inside grasp of marketers doing work for almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice employing very good of other brands to boost the reputation and success of your. The fast-food industry provides a good instance of cross-sector marketing at its most rudimentry level. Studies have shown that fast-food restaurants which might be clustered together in just a short distance of just one another report markedly higher sales than others in isolated locations. This may sound counterintuitive, though the simple truth is that many different fast-food restaurants located inside the same few blocks provide you with the consumer having a huge assortment of choices and raise the likelihood that shoppers will stop to nibble on. Professional marketers project that cross-sector international marketing will become more commonplace within this coming year, including an increase in strategic partnerships to get a larger a higher level success for all those involved. Marketing is, certainly, not what it really was once. The facts are that our digital age provides marketing professionals with increased opportunities than ever before. Although every one of these trends are crucial to bear in mind, keep in mind that the main aspect of any international advertising campaign is one area much more basic: you should manage to effectively speak with consumers and customers abroad. And that will mean employing the services associated with an experienced, professional translator. The first step inside your international marketing efforts can take place today by contacting an established translation company and choosing the translator that matches your organization's needs.

At MI Translations, our persistence for our customers is as unwavering as our dedication to providing accurate, precise english to korean translation. We have been able to distinguish ourselves as a result of all of us as well as the processes we employ to guide our work.