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Marketing isn't what it really used to be. In today's world, increasingly more companies do business in countries around the globe, and that means a greater number of challenges for professional marketers. If you're planning on expanding your small business in to the global marketplace, it's important to stay informed on current trends in international marketing in order to select which would be best on your company. Here then, are some of those trends plus some basic specifics of each.

Social media. One with the most reliable tools for today's professional marketers can be summed up in two words: social media. No longer just a tool for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram plus more have become an undeniably common way to market and promote your products worldwide. The power of social networking being a marketing tool is evidenced from the major league companies that now make use of it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and others can confirm the belief that social networking is still an unexpectedly effective avenue for marketing products and services worldwide.

Video advertising. Live video streaming is a feature that is more popular then ever among social networks. Using live video streaming for international marketing techniques efforts is very effective for its capacity to give consumers and customers the opportunity experience a "real-time" event irrespective of where they're on this planet. Several companies have discovered live streaming becoming a particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness relating to the business and it is customers, greatly enhancing loyalty to the brand for the participants and allowing the viewers to supply live testimonials in regards to the product or service.

AI (Artificial Intelligence). International companies are exploring the power of AI to more effectively track and analyze consumer shopping behaviors in countries worldwide. This type of information was, until just, an incredibly time-consuming and challenging pair of statistics which was typically only available the largest, most profitable companies which have the manpower needed to collect and analyze the results. But thanks to AI, such a information will soon be within the grasp of marketers employed by virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice of employing the recognition of other brands to raise the reputation and success of your personal. The fast-food industry supplies a good demonstration of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants which are clustered together in just a short distance of a single another report markedly higher sales than these in more isolated locations. This may sound counterintuitive, nevertheless the fact is that several unique fast-food restaurants located within the same few blocks supply the consumer which has a great variety of choices and boost the likelihood that shoppers will stop to eat. Professional marketers project that cross-sector international marketing will become more commonplace in this coming year, including an increase in strategic partnerships to get a better degree of success for the people involved. Marketing is, undeniably, not exactly what it had been. The facts are that our digital age provides marketing professionals with additional opportunities than in the past. Although these trends are important to bear in mind, do not forget that the key part of any international advertising campaign is something a lot more basic: you need to manage to effectively communicate with consumers and customers abroad. And that will mean employing the services associated with an experienced, professional translator. The first step with your international marketing efforts can take place today by contacting a professional translation company and locating the translator that is best suited for your company's needs.

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