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Marketing isn't exactly what it was once. In today's world, increasingly more companies are going to do business in countries around the globe, which means a lot more challenges for professional marketers. If you're planning on expanding your business into the global marketplace, you need to stay informed on current trends in international marketing so you can choose which will be most effective for your company. Here then, are some of those trends plus some basic information about each one of these.

Social media. One with the most effective tools for today's professional marketers may be summed up by 50 % words: social media marketing. No longer just something for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and much more are an undeniably common way to market and promote your products worldwide. The power of social media marketing like a marketing tool is evidenced through the major league firms that now make use of it with impressive results: brands like Nike, Starbucks, Pampers, NASA, Denny's and more can confirm the truth that social media marketing remains an incredibly effective avenue for marketing services and products around the world.

Video advertising. Live video streaming can be a feature that is more popular then ever among social networking sites. Using live video streaming for international advertising and marketing efforts is very effective for its capacity to give consumers and customers the opportunity experience a "real-time" event wherever these are on earth. Several companies have found live streaming to be a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation generates a unique connectedness relating to the business and its particular customers, greatly enhancing loyalty towards the brand by the participants and allowing the viewers to provide live testimonials concerning the service or product.

AI (Artificial Intelligence). International companies are presently exploring the power of AI to more efficiently track and analyze consumer shopping behaviors in countries around the globe. This type of information was, until just lately, an extremely time-consuming and challenging pair of statistics that has been typically only restricted to the greatest, most profitable companies that have the manpower necessary to collect and analyze the final results. But thanks to AI, this sort of information will soon be inside the grasp of marketers employed by every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice of employing the buzz of other brands to improve the reputation and success of your personal. The fast-food industry provides a good demonstration of cross-sector marketing at its most rudimentry level. Studies have shown that fast-food restaurants which are clustered together in a short distance of a single another report markedly higher sales compared to those in isolated locations. This may sound counterintuitive, nevertheless the truth is that several different fast-food restaurants located from the same few blocks provide the consumer with a great variety of choices and boost the likelihood that shoppers stop to eat. Professional marketers project that cross-sector international marketing can become more commonplace in this coming year, including an increase in strategic partnerships to achieve a larger degree of success for those involved. Marketing is, certainly, not just what it was once. The fact is that our digital age provides marketing professionals with increased opportunities than any other time. Although these trends are very important to bear in mind, understand that the key facet of any international advertising campaign is one thing considerably more basic: you need to have the ability to effectively talk to consumers and customers far away. And that will mean employing the services of the experienced, professional translator. The first step in your international marketing efforts can take place today by contacting a good translation company and finding the translator that most closely fits your organization's needs.

At MI Translations, our resolve for our customers can be as unwavering as our dedication to providing accurate, precise translation service. We have been able to distinguish ourselves as a result of our team and the processes we employ to steer our work.