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Marketing isn't just what it was once. In today's world, a lot more companies are going to do business in countries around the globe, which means a lot more challenges for professional marketers. If you're planning on expanding your small business to the global marketplace, you need to stay informed on current trends in international marketing so you can select which may be most reliable for your company. Here then, are a couple of those trends plus some basic information about each one of these.

Social media. One from the most effective tools for today's professional marketers can be summed up by 50 percent words: social media marketing. No longer just a tool for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and much more have become an undeniably common way to market and advertise your services and products worldwide. The power of social media like a marketing strategy is evidenced through the major league companies that now utilize it with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and others can confirm the fact that social websites remains to be an amazingly effective avenue for marketing products around the world.

Video advertising. Live video streaming is a feature that is ever more popular among internet sites. Using live video streaming for international advertising and marketing efforts is particularly effective for the ability to give consumers and potential prospects the opportunity to experience a "real-time" event wherever these are on the planet. Several companies are finding live streaming becoming a particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness involving the business and its particular customers, greatly enhancing loyalty towards the brand by the participants and allowing the viewers to offer live testimonials concerning the products or services.

AI (Artificial Intelligence). International companies are still exploring the power of AI to better track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just recently, an incredibly time-consuming and challenging set of statistics that was typically only available to the biggest, most profitable companies which have the manpower forced to collect and analyze the outcomes. But thanks to AI, this type of information will soon be from the grasp of marketers working for every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers towards the practice of employing the buzz of other brands to increase the reputation and success of your family. The fast-food industry supplies a good instance of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants which are clustered together in a short distance of just one another report markedly higher sales than others in additional isolated locations. This may sound counterintuitive, nevertheless the simple truth is that several unique fast-food restaurants located within the same few blocks provide the consumer having a tremendous variety of choices and boost the likelihood that shoppers will eradicate to eat. Professional marketers project that cross-sector international marketing will end up more commonplace within this coming year, including an increase in strategic partnerships to gain a greater a higher level success for all those involved. Marketing is, certainly, not what it used to be. The simple truth is that our digital age provides marketing professionals with increased opportunities than ever before. Although every one of these trends are important to bear in mind, understand that the most important part of any international marketing campaign is a thing considerably more basic: you have to be able to effectively speak with consumers and customers abroad. And that will mean employing the services of the experienced, professional translator. The first step in your international marketing efforts can take place today by contacting a good translation company and choosing the translator that most closely fits your business's needs.

At MI Translations, our persistence for our customers can be as unwavering as our dedication to providing accurate, precise translation service. We have been able to distinguish ourselves as a result of all of us along with the processes we employ to guide our work.