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Marketing isn't just what it used to be. In today's world, more and more companies do business in countries worldwide, which means more challenges for professional marketers. If you're planning on expanding your organization to the global marketplace, it's important to stay informed on current trends in international marketing so you can pick and choose which would be best for your company. Here then, are a couple of those trends and some basic information regarding each.

Social media. One of the most reliable tools for today's professional marketers might be summed up by 50 percent words: social networking. No longer just a power tool for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram plus much more are now an undeniably common way to market and market your products worldwide. The power of social media as a marketing device is evidenced through the major league businesses that now make use of it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and much more can confirm the fact that social networking remains to be an unexpectedly effective avenue for marketing services world wide.

Video advertising. Live video streaming is often a feature that has become ever more popular among social support systems. Using live video streaming for international advertising and marketing efforts is especially effective because of its power to give consumers and potential prospects the opportunity to experience a "real-time" event no matter where they're on this planet. Several companies have realized live streaming to become a particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness involving the business and it is customers, greatly enhancing loyalty to the brand by the participants and allowing the viewers to offer live testimonials in regards to the service or product.

AI (Artificial Intelligence). International companies are still studying the power of AI to better track and analyze consumer shopping behaviors in countries around the world. This type of information was, until recently, an extremely time-consuming and challenging group of statistics that's typically only restricted to the greatest, most profitable companies which had the manpower necessary to collect and analyze the final results. But because of AI, such a information will soon be inside the grasp of marketers doing work for almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice utilizing the buzz of other brands to increase the reputation and success of your. The fast-food industry supplies a good illustration of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants which are clustered together in a short distance of a single another report markedly higher sales compared to those in additional isolated locations. This may sound counterintuitive, though the truth is that several unique fast-food restaurants located within the same few blocks provide you with the consumer which has a tremendous variety of choices and boost the likelihood that shoppers will minimize to consume. Professional marketers project that cross-sector international marketing can become more commonplace within this coming year, including an increase in strategic partnerships to get a greater level of success for anyone involved. Marketing is, undeniably, not exactly what it was previously. The fact is that our digital age provides marketing professionals with an increase of opportunities than previously. Although these trends are crucial to bear in mind, remember that the most crucial element of any international marketing strategy is a thing a lot more basic: you must manage to effectively contact consumers and customers in other countries. And that will mean employing the services of an experienced, professional translator. The first step in your international marketing efforts can take place today by contacting a professional translation company and choosing the translator that best suits your company's needs.

At MI Translations, our persistence for our customers can be as unwavering as our dedication to providing accurate, precise translation service. We have been capable to distinguish ourselves as a consequence of our team and the processes we employ to steer our work.