Business Case Template Resource Justification

Marketing isn't what it really used to be. In today's world, increasingly more companies are performing business in countries around the globe, knowning that means more challenges for professional marketers. If you're planning on expanding your business to the global marketplace, it is advisable to stay informed on current trends in international marketing in order to select which may be best to your company. Here then, are a handful of those trends plus some basic information regarding each one.

Social media. One of the most beneficial tools for today's professional marketers might be summed up in two words: social media. No longer just a power tool for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram plus much more are now an undeniably common method to market and promote your products and services worldwide. The power of social media marketing like a marketing device is evidenced with the major league businesses that now apply it with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and others can confirm the truth that social media marketing remains a remarkably effective avenue for marketing services and products around the globe.

Video advertising. Live video streaming is often a feature that is ever more popular among social networks. Using live video streaming for international advertising and marketing efforts is especially effective for the capacity to give consumers and prospective customers the opportunity experience a "real-time" event wherever they're on earth. Several companies have found live streaming to be a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness involving the business as well as customers, greatly enhancing loyalty to the brand on the part of the participants and allowing the viewers to deliver live testimonials about the service or product.

AI (Artificial Intelligence). International companies are presently going through the power of AI to more efficiently track and analyze consumer shopping behaviors in countries worldwide. This type of information was, until just lately, an extremely time-consuming and challenging group of statistics which was typically only reserved for the greatest, most profitable companies which had the manpower necessary to collect and analyze the final results. But as a result of AI, this type of information will quickly be from the grasp of marketers doing work for almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice employing the buzz of other brands to boost the reputation and success of your own. The fast-food industry offers a good demonstration of cross-sector marketing at its most rudimentry level. Studies have shown that fast-food restaurants which are clustered together within a short distance of just one another report markedly higher sales than others in additional isolated locations. This may sound counterintuitive, however the simple truth is that several different fast-food restaurants located from the same few blocks provide you with the consumer having a great variety of choices and improve the likelihood that shoppers stop to consume. Professional marketers project that cross-sector international marketing will end up more commonplace within this coming year, including an increase in strategic partnerships to realize a better level of success for anyone involved. Marketing is, undoubtedly, not just what it used to be. The truth is that our digital age provides marketing professionals with an increase of opportunities than any other time. Although each one of these trends are important to bear in mind, understand that the most important facet of any international marketing campaign is one area far more basic: you have to be capable of effectively contact consumers and customers in other countries. And that will mean employing the services of your experienced, professional translator. The first step inside your international marketing efforts can take place today by contacting a professional translation company and finding the translator that best suits your business's needs.

At MI Translations, our resolve for our customers will be as unwavering as our dedication to providing accurate, precise translation services. We have been capable to distinguish ourselves as a result of all of us along with the processes we employ to steer our work.