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Marketing isn't just what it used to be. In today's world, increasingly more companies do business in countries all over the world, and that means a large number of challenges for professional marketers. If you're planning on expanding your business in to the global marketplace, it's important to stay informed on current trends in international marketing to help you choose which would be best to your company. Here then, are a few of those trends and some basic specifics of each.

Social media. One in the most reliable tools for today's professional marketers can be summed up by 50 percent words: social networking. No longer just something for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and much more are an undeniably common method to market and promote your products worldwide. The power of social media marketing as a marketing tool is evidenced through the major league companies that now utilize it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and many more can attest to the fact that social media marketing is still a remarkably effective avenue for marketing services world wide.

Video advertising. Live video streaming can be a feature that has been popular among social support systems. Using live video streaming for international advertising and marketing efforts is specially effective because of its ability to give consumers and potential prospects the chance to experience a "real-time" event regardless of where they are on the planet. Several companies have realized live streaming to be a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness involving the business and its particular customers, greatly enhancing loyalty for the brand on the part of the participants and allowing the viewers to supply live testimonials in regards to the service or product.

AI (Artificial Intelligence). International companies are still exploring the power of AI to more efficiently track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just, an exceptionally time-consuming and challenging list of statistics that's typically only available to the biggest, most profitable companies which had the manpower required to collect and analyze the outcome. But as a result of AI, such a information will soon be from the grasp of marketers working for almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers on the practice employing the buzz of other brands to boost the reputation and success of your personal. The fast-food industry supplies a good illustration of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants which might be clustered together within a short distance of 1 another report markedly higher sales than others in additional isolated locations. This may sound counterintuitive, but the truth is that several unique fast-food restaurants located inside the same few blocks provide the consumer which has a huge assortment of choices and raise the likelihood that shoppers will eradicate to consume. Professional marketers project that cross-sector international marketing can become more commonplace on this coming year, including an increase in strategic partnerships to achieve a larger degree of success for all those involved. Marketing is, undeniably, not exactly what it was once. The facts are that our digital age provides marketing professionals with increased opportunities than previously. Although each one of these trends are important to be aware of, understand that the most crucial facet of any international marketing strategy is a thing much more basic: you must be capable of effectively communicate with consumers and customers abroad. And that will mean employing the services of your experienced, professional translator. The first step in your international marketing efforts can take place today by contacting a good translation company and seeking the translator that is best suited for your company's needs.

At MI Translations, our commitment to our customers can be as unwavering as our dedication to providing accurate, precise translation service. We have been capable of distinguish ourselves because of our team and also the processes we employ to guide our work.