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Marketing isn't exactly what it was previously. In today's world, increasingly more companies are performing business in countries around the globe, which means a lot more challenges for professional marketers. If you're planning on expanding your business to the global marketplace, it is advisable to stay informed on current trends in international marketing in order to pick and choose which may be most reliable for your company. Here then, are some of those trends and a few basic information about each one of these.

Social media. One in the best tools for today's professional marketers can be summed up in two words: social media marketing. No longer just a power tool for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and more are an undeniably common approach to market and promote your products and services worldwide. The power of social media as being a marketing tool is evidenced through the major league firms that now put it to use with impressive results: brands like Nike, Starbucks, Pampers, NASA, Denny's and more can verify the truth that social networking remains an incredibly effective avenue for marketing services and products around the globe.

Video advertising. Live video streaming can be a feature that has been ever more popular among social networks. Using live video streaming for international promoting efforts is particularly effective because of its ability to give consumers and potential prospects the chance to experience a "real-time" event regardless of where they may be on the planet. Several companies have realized live streaming becoming a particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness involving the business as well as customers, greatly enhancing loyalty on the brand by the participants and allowing the viewers to provide live testimonials in regards to the products or services.

AI (Artificial Intelligence). International companies are studying the power of AI to more effectively track and analyze consumer shopping behaviors in countries around the world. This type of information was, until recently, a very time-consuming and challenging group of statistics which was typically only available the most important, most profitable companies that have the manpower necessary to collect and analyze the outcomes. But because of AI, this sort of information has decided to be inside grasp of marketers working for every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice utilizing the popularity of other brands to raise the reputation and success of your own. The fast-food industry supplies a good instance of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants which might be clustered together inside a short distance of just one another report markedly higher sales compared to those in more isolated locations. This may sound counterintuitive, however the simple truth is that several different fast-food restaurants located inside the same few blocks provide the consumer with a huge assortment of choices and increase the likelihood that shoppers will eradicate to consume. Professional marketers project that cross-sector international marketing will become more commonplace in this coming year, including an increase in strategic partnerships to achieve a better a higher level success for those involved. Marketing is, undoubtedly, not exactly what it used to be. The simple truth is that our digital age provides marketing professionals with increased opportunities than previously. Although these trends are crucial to be aware of, remember that the most crucial aspect of any international advertising campaign is something much more basic: you have to be able to effectively communicate with consumers and customers abroad. And that will mean employing the services of an experienced, professional translator. The first step in your international marketing efforts can take place today by contacting a good translation company and finding the translator that is best suited for your business's needs.

At MI Translations, our resolve for our customers is as unwavering as our dedication to providing accurate, precise translation service. We have been capable of distinguish ourselves as a consequence of our team and also the processes we employ to help our work.