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Marketing isn't just what it was once. In today's world, a growing number of companies are doing business in countries all over the world, knowning that means a lot more challenges for professional marketers. If you're planning on expanding your company to the global marketplace, it is advisable to stay informed on current trends in international marketing so that you can select which will be best for your company. Here then, are some of those trends and some basic specifics of each one.

Social media. One in the most beneficial tools for today's professional marketers may be summed up in two words: social media marketing. No longer just something for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram plus more are now an undeniably common way to market and advertise your services worldwide. The power of social networking as a advertising tool is evidenced through the major league firms that now put it to use with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and much more can verify the belief that social media marketing is still an unexpectedly effective avenue for marketing products world wide.

Video advertising. Live video streaming is often a feature that is increasingly popular among internet sites. Using live video streaming for international advertising and marketing efforts is especially effective for its capability to give consumers and prospective customers the chance to experience a "real-time" event no matter where they're in the world. Several companies have found live streaming to be a particularly useful method to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness between the business and its customers, greatly enhancing loyalty towards the brand on the part of the participants and allowing the viewers to provide live testimonials in regards to the products or services.

AI (Artificial Intelligence). International companies are currently checking out the power of AI to more effectively track and analyze consumer shopping behaviors in countries around the globe. This type of information was, until just lately, an incredibly time-consuming and challenging set of statistics that was typically only available the most important, most profitable companies which had the manpower needed to collect and analyze the results. But thanks to AI, this sort of information has decided to be within the grasp of marketers doing work for every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers on the practice employing the popularity of other brands to increase the reputation and success of your own. The fast-food industry offers a good demonstration of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants which are clustered together inside a short distance of a single another report markedly higher sales than those in isolated locations. This may sound counterintuitive, however the truth is that many different fast-food restaurants located within the same few blocks provide you with the consumer with a huge assortment of choices and improve the likelihood that shoppers will eradicate to nibble on. Professional marketers project that cross-sector international marketing can be more commonplace within this coming year, including an increase in strategic partnerships to realize a better a higher level success for all those involved. Marketing is, without a doubt, not exactly what it was once. The facts are that our digital age provides marketing professionals with more opportunities than ever before. Although these trends are important to keep in mind, do not forget that the most important aspect of any international advertising campaign is one area far more basic: you have to be able to effectively talk to consumers and customers abroad. And that will mean employing the services of an experienced, professional translator. The first step within your international marketing efforts can take place today by contacting a professional translation company and choosing the translator that best suits your business's needs.

At MI Translations, our commitment to our customers can be as unwavering as our dedication to providing accurate, precise translation services. We have been in a position to distinguish ourselves due to our team along with the processes we employ to steer our work.